Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
The Consumer Electronics Show (CES) is underway in Las Vegas. CES is THE place for tech brands to debut products, technology and connect with consumers. In our post last week, we shared the five ways you can use a celebrity at CES, and this year is no different. Variety's T.L. Stanley shared insights on the celebrity effect in his latest piece, which looks at the effectiveness, and authenticity of these alliances. We shared our thoughts with T.L. on the subject and you can read the full article HERE.
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