Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
TV:
Dunkin Donuts enjoying major integration for Today’s 60th Anniversary this week: MediaPost
Disney, Jr. sets date to become 24 hour network, March 23: USAToday
Fox greenlights comedy from ‘It’s Always Sunny’ producers: THR
TCA Re-cap: Disney/ABC’s 1st day: THR
Quotable quotes from TCA so far: THR
CES:
Mercedes-Benz bringing Facebook to cars: Reuters
Apple tree casts shadow over CES: MediaPost
CES 2012 in Pictures via BBC
Some Celebs at CES: Washington Post
CES Day 1 Preview: Washington Post
Will Smith + Barry Sonnenfeld headlined for Sony yesterday (incl. performance by Kelly Clarkson): THR
Marketing Biz:
USA Today’s Consumer Package Goods trends for 2012: USAToday
Tech, Food brands most effective on TV in ’11: MediaPost
E-Books sales surge post new year: USAToday
Sports:
Northwestern Mutual announces multiyear partnership with NCAA, CBS Sports + Turner Sports: PRNewsWire
Alabama beat LSU (21-0) in BCS National Championship: ESPN
Nissan wins new deal with Heisman, through 2016: MediaPost
Misc:
Tim Tebow broke a Twitter record: Mashable
Interesting read on Stephen Colbert: NYT
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