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Who else but Santa Claus? He’s free (for imagery), relevant, never overbooked and has an awareness level that no other celebrity can top. He’s been used in ad campaigns for over 75 years and there’s no sign that he’s slowing down anytime soon.
This year, Santa’s campaigns include Best Buy, Chevrolet, Pepsi, Bing, Mercedes-Benz, Apple, Cadillac, M&Ms, UNICEF, Aleve, Target and Coca-Cola.
So, why use him?
Read more after the jump
- He’s the most recognizable face at this time of the year. His name + likeness are familiar to the widest audience in the world.
- Santa’s free! His competitors are not. Ruldolph, Frosty and the Grinch are all licensed and their licensors are not giving up those rights at a low cost.
- Availability. Despite having a few billion people to deliver presents to on one day, Santa can accommodate all brand commitments and is non-exclusive in all product categories.
- There’s a negative chance of Santa being arrested for DUI or creating a PR nightmare with skeletons in the closet.
There’s little to no downside to using Santa is an ad campaign, provided it makes sense for the brand. That’s why he’s the #1 spokesperson of the season.
Happy Holidays!
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