Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
Much has changed since our discussion about fall TV’s marketing potential. As custom with this time of year, TV comes, some of it stays, and others go away. Let’s take a look at some of this year’s victims and survivors:
- The Playboy Club on NBC. The peacock’s attempt to capture the allure of 1960s Chicago ended up being the first castaway this pilot season. Starrers Amber Heard and Eddie Cibrian showed potential that now will prove unrealized with Playboy’s downfall – at least until their next break.
- Free Agents on NBC. The romantic black comedy sunk immediately. While Hank Azaria’s talent as a voice actor on The Simposon and various supporting roles in comedies like Night at the Museum and Along Came Polly has blazed a fan base, he still can’t grab a sustainable leading role.
- How To Be A Gentleman on CBS. All eyes were on Kevin Dillon after his Emmy-nominated stint on Entourage, wondering if the notorious supporting actor – both fictionally and non-fictionally – could take the spotlight. So far, prospects have proved dim.
- H8R on CW. After only four episodes, CW canceled the reality show, centered around celebrities trying to correct public misconceptions of their character. While the show didn’t work out for host Mario Lopez, he has too many other pots boiling to let the show’s misstep affect his budding career.
Keep your eyes on two of the season’s most heavily hyped shows -> ABC’s period piece/flight-attendant world-tour Pan Am and reboot Charlie’s Angels, each of which has struggled to maintain their viewers week-to-week.
On a positive note, The New Girl, Whitney, and 2 Broke Girls all received full-season orders, securing a lucrative market of funny-girl potential that was debatable before Bridesmaids dominated the box office. Furthermore, females from each of the aforementioned display robust marketing potential and public appeal.
No comments yet.
Comments