Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
PS – His @bubbawatson handle has increased 200,000 followers in the past 72 hours!
The 84th Academy Awards are just days away. Here's our guide for who to follow, what to download and the key hash tags you’ll need leading up to the big night.
Who to Follow:
@TheAcademy - The Official Academy Awards Twitter Handle
@BillyCrystal– Host of the biggest night in film
Billy Crystal will host the 2012 Oscars for the 9th time this Sunday
@RobinRoberts, Tim Gunn, @LouiseRoe, @JessCagle and @NinaGarcia will host ABC’s “Oscars Red Carpet Live” as the official Red Carpet show.
@RedCarpetTeam - E!'s Official Red Carpet Team
@RyanSeacrest and @GiulianaRancic - E!'s Live From the Red Carpet Hosts
@davekarger - Oscars Reporter for Entertainment Weekly
@TheCarpetBagger– New York Times Awards blog tracking all things Oscars
@JDCargillCNN - CNN Entertainment Producer covering the Oscars
@abblock - The Hollywood Reporter Senior Editor Alex Ben Block
@ScottFeinberg – Lead Awards blogger for The Hollywood Reporter
@ebertchicago - Film Critic Roger Ebert
@leonardmaltin - Film Critic Leonard Maltin
@envelope - Los Angeles Times' Oscar and Award Season Coverage
@Awards Daily – Sasha Stone is the editor of AwardsDaily.com for 24/7 Oscars coverage leading up to the event
The Academy Facebook Page – Join 350k others to access unique content, contests and prizes
What to Download:
Oscars Backstage Pass is ABC's Oscars iPhone and iPad app that will live-stream exclusive views of the Academy Awards.
Vanity Fair Hollywood - Another popular Hollywood coverage outlet is Vanity Fair. If you're a fan, you'll want to check out this universal app. Vote for your favorites in the Oscar race and see how your predictions stack up against your friends'
E!'s Live From the Red Carpet app has offered users the latest on red carpet fashion and news for all of this season's award shows including the Emmy's and Grammy's, and will once again stream live from the Oscars red carpet.
Awards Guide: The Oscars – Get the full history of all winners, nominees, background information, which is automatically updated as the show goes on. Bonus: compatible with all smart phones.
Hashtags to Use:
#Oscars
#Oscars2012
#Nominees
The Oscars will be broadcast live this Sunday on ABC at 8 p.m. EST. Official red carpet coverage will start at 7 p.m. EST.
What do Shaft, a sports analyst, a Blackberry coma, and a pop icon all have in common? They’re all responsible for this week’s Hodgepodge Most Valubale Tweets of the Week.
Samuel L Jackson – The omnipresent actor finally put his @SamuelLJackson handle to use during a segment on Late Night With Jimmy Fallon, when he teamed up with the social-media-obsessed talk show host to push out his first 140-character-or-fewer message to the world. What did he have to say? “Can-a muh f**kasay f** on here.” In less than a week of Tweeting, Jackson has lured over 145,000 followers with only thirty-five Tweets, which include ruminations like: “Don't you hate it when you're giving an inspirational speech and get eaten by a shark mid-sentence?” and “ I've had it with these mothaf****** Beliebers on these mothaf****** trending topics.” Mr. Jackson, welcome.
Peter King - With 600k+ followers, King’s smart insights on the NFL, both on and off the field, keep his numbers rising in the midst of America’s favorite sports season. From tweets about his legendary Monday Morning Quarterback column in SI to podcasts with some of the league’s best players and brightest minds, King deserves a nod this week.
John Paczkowski - Blackberry experienced a network-wide outage yesterday, which sparked a pile of frustrated Tweets and constituted for over $100 million of lost revenue. Tech blogger John Paczkowski weighed in with our favorite: “What did one BlackBerry say to the other BlackBerry? ... Nothing.”
Britney Spears – Britney (@britneyspears 10.1MM+ followers) reached a new level of stardom this week, when she reached 10MM+ followers, an echelon only shared with five others: Lady Gaga (@ladygaga 14MM+ followers; @justinbeiber 13.3MM+ followers; @katyperry 10.7MM+ followers; @barakobama 10.5MM+ followers); and @KimKardashian (10.3MM+ followers). What sticks out about this list? Four out of six of the top Tweets are musicians.
After 4+ years and 818 posts, we’ve improved our website to enhance your reading experience. We will continue to provide fresh and engaging information on celebrity-brand partnerships and marketing, the space we live in 24/7. Content includes celebrity spotlights, introducing you to up and coming talent, Q+As with the industry’s best, must-follow twitter lists and our smart business tips.
-- Please take some time to get to know us on the The Team page, where we share our Twitter-style bios including some fun celebrity facts.
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With a crazy night in baseball, an appeal to help Haiti, a space giant taking on the Twitterverse, a fistfight spurned from a Twitter fight, and a few others, this week’s Twitter all stars include:
Jason Stark – ESPN baseball commentator who documented the sport’s crazy Wednesday night to his 103,000+ followers live.
Alyssa Milano – Tweeted to her 1.7MM on behalf of “Your Dollar, Our Future,” a campaign to rebuild schools destroyed by the 2010 earthquake in Haiti.
Innocent Drinks - The UK brand best known for its fruit smoothies sought to create buzz around its recently launched vegetable pots with a Twitter-based campaign. For four weeks, the more tweets Innocent gets with the hashtag #tweetandeat, the bigger the discount grows. Consumers can request a direct message so that they know when the next coupon level has been reached, and can download and print coupons at their website.
NASA – The space giant will be inviting 150 of its 1.4MM followers to attend the Curiosity Mars Rover launch at the Kennedy Space Center in Florida. Registration begins at noon on October 5th, and ends October 7th. Updates will be released with the hashtag #NASAtweetup
Admiral Mike Mullen – The Chairman of the Join Chiefs of Staff tweeted a farewell to his 55,000+ followers.
Jeff McLane of the Philadelphia Inquirer, and Les Bowen of the Philadelphia Daily News: Two Philadelphia Eagles beat reporters’ Twitter feud escalated into a full blown fist fight at the team’s training facility this past Wednesday. Radio personality, Howard Eskin, recounted the event to his own 12,000+ followers: "Great media fight 2day at eagles complex. Les bowen connects 2 the head of jeff McLane. Jeff tweeted he was an old tired reporter. CORRECT."
We use Twitter daily in our business - for news, for relationships, launching programs and for simply following breaking news. So, instead of waiting for the Follow Friday (#FF) messages, we are going to consistently share whom our team follows. So expect more blog postings like this - names, handle and descriptions why. Here are my first five.
Darren Rovell (@darrenrovell) – He is a great follow (and maybe the best) if you are interested in sports business. Great access and insight. We first worked together on a Michael Vick story as he was coming out of Virginia Tech and about to be drafted in the NFL (I was doing publicity work for celebrities then). It’s scary – but sometimes we write tweets that are almost exact in content and tone within seconds of each other. On twitter, he also does instant polling, headline writing contests & writes cleverly about food (check out yesterday re: Arby's).
Brian Stelter (@brianstelter) – Really enjoy reading Brian, in the paper and via twitter. Clever words and thoughtful posts. A relevant read for anyone that breathes TV, digital media, the news and the New York Times. Brian is a great place to start reading when interested in the changing dynamic of CNN, Fox News and cable television.
June Ambrose (@juneambrose) – As you can tell from the names on this blog, our work is incredibly diverse. June is a must read for colleagues in the design + style space. She’s the author of “Effortless Style”, has participated in several reality shows and styles Celebrity A Listers at Awards Shows, commercials and music video shoots. I always enjoy her fresh perspective and knowledge of fashion trends.
Nikki Finke (@nikkifinke) – She is more connected in Hollywood than most actors and directors. She’ll give you an insiders view (not 100% accurate all the time) and look deep inside the red velvet ropes. If your work revolves around TV pilots, award shows, casting, hiring/firing of Los Angeles and just general showbiz, than Nikki should be at the top of your list. (Interesting side note - she follows no one.)
Tony Hawk (@tonyhawk) – I read the King of Action Sports for a few reasons. He is relevant to our business and have worked with Tony before on projects, like a Degree for Men program last year. But I also like the way he uses photos on twitter and interacts with his followers. His #treasurehunts are pure fan engagement.
Look for more Octagon First Call Key Twitter Followers in the days ahead and be sure to check out our Twitter-style bios and follow the Octagon First Call team on Twitter.
Here's my Top 10 takeaways, Twitter-style, from last night's Dallas Mavericks win over the Miami Heat.
1 – Smart business people know when to stay quiet and listen. Here’s to you Mark Cuban (@mcuban)
2 – On the field performance does not always equate to off-the-field marketability (see: Dirk, Pete Sampras, Tim Duncan)
3 – Pre-mature celebration rubs fans/consumers the wrong way (Twitter is going to crush the Big3 today)
4 – In today’s world, legacies are (unfairly) defined at point-in-times. Lebron has work ahead of him
5 – Gatorade really helped Kevin Durant’s marketability with continuous ads during the playoffs
6 – Insurance agencies went head-to-head during the Championship. Lebron/State Farm & Dennis Haysbert/Allstate
7 – Mark Cuban could hit the speaking circuit hard if he had the desire to do so
8 – If the Mavericks didn’t play in American Airlines Center, Lufthansa could do a great promotion with them and Dirk
9 – I do think Dwayne Wade’s marketability increased this post-season. He is a top-five player and should be marketed as such
10 – If I was Dick’s Sporting Goods, I would change the name of all Dallas locations to Dirk’s (and create a charitable play with his charity of choice)
Bonus thought: If Dirk is serious about marketing himself, he can look no further than Mavs owner Mark Cuban. Last week I shared my thoughts on on this with Bloomberg TV.
Check out our Twitter-style bios and follow our team on Twitter.
We are thrilled to welcome television personality Lo Bosworth to the Octagon team.
Setting aside her celebrity status to focus on the business side of media and entertainment, Bosworth will work in a variety of roles including project development, talent recruitment and client servicing. Bosworth will be based out of Octagon's Los Angeles office. A graduate of UCLA, Bosworth became synonymous with pop culture as a leading member on two of MTV's most popular reality TV series,The Hills and Laguna Beach.
With more than 600,000 followers on Twitter, a best-selling book, "The Lo-Down" (published January 2011), and a budding lifestyle site, Bosworth brings with her unique insight into talent marketing.
Welcome Lo!
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