Octagon First Call

DWTS: Twitter Breakdown

As we hit the halfway point in the DWTS season, it’s a good time to look at the impact of the show on contestants' social media, which continues the greater discussion of these celebrities' brand-friendliness, something we discussed before dancing even began.

1.  DWTS contestants have collectively added an impressive 765,000+ followers
2. @RobKardashian garnered the largest increase, adding 422,000+ followers since his dancing debut, predictably aided by support from his Twitter-dominating sisters Kim, Khloe, and Kourtney
3. The largest percentage increases, on the other hand, came from Iraq war veteran and motivational speaker @KnowJR (850%+), with Cher-child @ChazBono (650%+) and singer/actress @ChynnaPhillips (500%+) close behind.
4.  The smallest increase in followers came unsurprisingly from Italian Elisabetta Canalis, as her Twitter handle is not verified and she was voted off on the second show

We expect the contestants that continue to make it through the competition will continue to gain more Twitter followers, which gives them a new-found edge to brands looking to hire talent.  Followers aren’t a tell-all measurement, however, as social media value also comes from a user's level of engagement and message quality.  But if Tweeting celebs understand the medium, utilize it, and engage fans, they can seek more lucrative deals and strengthen subsequent campaigns.

And, of course, Twitter is only one piece of the puzzle. We’ve said it before,  but the sheer number of eyeballs watching (400% more than Good Morning America for ABC) gives DWTS contestants a platform to develop and leverage. Past contestants successes include:  Ralph Macchio (State Farm campaign, Dove Ice Cream),  Emmit Smith (Just for Men, Hershey’s, National Pork Board), Apolo Ohno (Got Milk?, Subway), Chelsea Kane (Pedigree).

The Dancing With The Stars platform is already working for some: favorite Ricki Lake will soon be releasing a four-disk set for expectant mothers entitled More Business of Being Born, a follow up to her 2007 release, The Business of Being Born.

Nostalgia in 2011

“Where’s the beef?” used to be a rhetorical question from the early 80s, but with the influx of recent ads hinging on nostalgia of once-lived campaigns, the beef and its subsequent implications are right here, in 2011. (In fact, USA Today also wrote about nostaliga today).

Fast food giant Wendy’s movement to unearth its past “Where’s The Beef” slogan not only dug up a 1980s meme with a new-and-improved TV spot featuring Modern Family actor Reid Ewing, but also followed suit in a line culture that craves the recent-ish past:  Alf sat down for an interview on Good Morning America; VH1 reran Pop-Up video segments once again;  Nick at Night gorges its schedule with sitcoms like Friends, The Nanny, and Home Improvement; Mike Judd’s Beavis and Butthead will giggle back onto airwaves on MTV soon.

What does this mean in the sponsorship space?  For starters, The Muppets, who will release a movie this November, appear in a bevy of partnerships with brands like Wonderful Pistachio, MAC, and WME.  The original Karate Kid, Ralph Macchio, turned his Dancing With The Stars stint into deals with Dove and State Farm.   Tim Allen, once of Home Improvement, has worked with Pure Michigan travel, Campbell’s Soup, and Chevrolet, and is seen in a new half-hour comedy on ABC entitled Last Man Standing.  Even the NFL caught on, featuring old-school, throw-back Jerseys to relive the past, for better or for worse.

As the nostalgia wave continues at full force, we’ll see more and more celebrities from our past pop up in programs and potentially, revive their careers.

On The Talk Shows May 2-6

Our Must-Sees  on this week’s Talk Shows:

1. Rob Lowe was a personable hit last week on Oprah and this week will be touring to promote his memoir Story I Only Tell My Friends and will surely be promoting Parks and Recreation prior to the May 19-25 Sweeps Week.
2. Cast members from The Office (Mindy Kaling, Will Ferrelll, Steve Carell, John Krasinski, Ellie Kemper ) are heavy in the media circuit this week sure to be talking about Carell’s departure and the future for the NBC comedy staple.
3. Christy Turlington’s self-directed and produced documentary debuts on OWN this  May 7- Christy is heavy on a media tour this week for the documentary featuring mothers. Don’t forget Mother’s Day on May 8^th!

Monday, May 2

Audiences will be tuning in to see what Office Cast members have to say about Carell's final Bow

Early Show: Melissa McCarthy, Dr. Phil

Today: Steven Tyler, Jennifer Lopez, the Wiggles

David Letterman: Tracy Morgan, Rex Ryan

Jay Leno: Paul Walker, Donny & Marie Osmond

Jimmy Kimmel: Rene Russo, Kristin Gore, k.d. lang

Craig Ferguson: Mindy Kaling, Matt Lucas

Jimmy Fallon: LL Cool J, Judd Apatow, Ambrosia

Carson Daly: Fred Armisen, David Seidler, Broken Bells (R 2/24/11)

Tavis Smiley: Loretta Devine

Daily Show: Philip K. Howard

Colbert Report: Francis Fukuyama

Chelsea Lately: Josh Wolf, Brad Wollack, Heather McDonald

Conan O'Brien: Will Ferrell, Paul Bettany, James Blunt

Lopez Tonight: Mark Ruffalo, Yvette Nicole Brown, Rex Navarrete

The View: LL Cool J, Andrew Schorr

The Talk: Lisa Ling, Niecy Nash, Carolyn Glaspy

Regis and Kelly: Eva Mendes, "American Idol" castoff Casey Abrams

Ellen DeGeneres: Steve Carell, Alison Sweeney

Gayle King: Paula Patton

Tuesday, May 3

David Letterman: Caroline Kennedy, Ty Burrell

Jay Leno: Penelope Cruz, Maria Bamford, Ricky Martin

Jimmy Kimmel: Anthony Hopkins, Andre Agassi, the latest "Dancing with the Stars" castoff

Craig Ferguson: Geoffrey Rush, Reese Waters, OK Go

Jimmy Fallon: Whoopi Goldberg, Elmo

Carson Daly: Jason Eisener, Shane Smith, Black Rebel Motorcycle Club

Tavis Smiley: Tim Flannery, Bootsy Collins

Daily Show: Rachel Maddow

Colbert Report: Rex Ryan

Chelsea Lately: Paula Patton, Jo Koy, Loni Love, Chris Hardwick

Conan O'Brien: Steve Martin, Atticus Shaffer

Lopez Tonight: Kaley Cuoco, Idris Elba, 2AM Club

Lowe's on the rise (see regurlar Parks & Rec role, Vanity Fair cover, memoir, and more sure to come)

The View: Rob Lowe, stylist Alison Deyette, guest co-host Betty White

The Talk: Jessica Capshaw, Cheryl Jackson, guest co-host Soledad O'Brien

Regis and Kelly: Andy Samberg, Melissa McCarthy

Ellen DeGeneres: Steve Martin and the Steep Canyon Rangers, Star Jones

Gayle King: TBA

Wednesday, May 4

Early Show: Candace Bushnell

Today: Shania Twain, Christy Turlington, Mark Bittman

David Letterman: Brian Williams, Rick Harrison, a Top Ten List presented by Betty White

Jay Leno: Kate Hudson, Chris Hemsworth, Sergio Mendes with Siedah Garrett

Jimmy Kimmel: Kenneth Branagh, Ellie Kemper, the 2011 National School Scrabble Champions

Craig Ferguson: John Waters, Pauley Perrette

Jimmy Fallon: Alec Baldwin, Maggie Q

Carson Daly: Anthony Ameen, Sarah Vowell, Goldheart Assembly

Tavis Smiley: Tom Selleck

Daily Show: David Barton

Colbert Report: Amy Farrell

Chelsea Lately: Melissa McCarthy, Joe Matarese, Chris Franjola, Ross Mathews

Conan O'Brien: Eva Mendes, Dan Dunn, the Belle Brigade

Lopez Tonight: Paul Walker, Mike Rowe, Julius Sharpe

The View: Dick Van Dyke, Lala Vazquez & Carmelo Anthony

The Talk: Estelle Harris, Patricia Richardson, Marion Ross, Susan Burton

Regis and Kelly: John Krasinski, Maggie Q

Ellen DeGeneres: John Krasinski

Gayle King: Rob Elder, Sheryl Crow

Thursday, May 5

Model (remember CK, Maybelline, Versace) turned director, Mother of Two, and Media Friendly,Turlington appeals to a wide and coveted demographic

Early Show: Jim Parsons, Melanie Notkin

Today: Giada De Laurentiis

David Letterman: Jodie Foster, Tom Dreesen, Neon Trees

Jay Leno: Katie Couric, Ralph Macchio, Priscilla Ahn

Jimmy Kimmel: Chris Hemsworth, Calexico

Craig Ferguson: Juliette Lewis, Phil Rosenthal

Jimmy Fallon: Tina Fey, Tom Welling, Twin Shadow

Carson Daly: Eliot Rausch, Mini Mansions

Tavis Smiley: Kenneth Branagh

Colbert Report: Bill James

Chelsea Lately: Dita Von Teese, John Caparulo, Fortune Feimster, Greg Fitzsimmons

Conan O'Brien: John Krasinski, Ian Edwards

Lopez Tonight: Eva Mendes, Mike Epps, Carlos Santana

The View: Amy Poehler, Guy Fieri, a performance by the cast of "Sister Act: A Divine Musical Comedy"

The Talk: Angela Bassett, Dave Pontell

Regis and Kelly: Kate Hudson, Jennifer Hudson

Ellen DeGeneres: Meat Loaf, Sara Niemietz

Gayle King: Rob Lowe

Friday, May 6

David Letterman: Mike Birbiglia, "The Human Fuse" Brian Miser, Brother

Jay Leno: Steven Tyler, the Civil Wars

Jimmy Kimmel: Rerun TBA

Craig Ferguson: Will Ferrell, Olivia Munn

Jimmy Fallon: Edie Falco

Carson Daly: Paul Feig, Dan Harmon, the Airborne Toxic Event

Tavis Smiley: Raphael Saadiq

Chelsea Lately: Mary McCormack, Fortune Feimster, Gary Valentine, Ross Mathews (R 4/28/11)

The View: Edie Falco, Toni Braxton

The Talk: Eva La Rue, Gina & Patrick Neely, Crystal Darak, guest co-host Gina Neely

Regis and Kelly: Jodie Foster, Ginnifer Goodwin

Ellen DeGeneres: Kate Hudson

Gayle King: Christy Turlington

This Week on Talk Shows March 21 – 25

Monday, March 21  

Martin's newest album dropped last week. This is his 2nd Bluegrass album and was inspired by his upcoming film The Big Year.

Today: Todd and Colton Burpo
David Letterman: Dana Carvey, Dr. Michio Kaku, British Sea Power
Jay Leno: Zachary Levi, Lisa Lampanelli, Raphael Saadiq
Jimmy Kimmel: Liv Tyler, Mark Cuban, Brett Dennen
Craig Ferguson: Denis Leary, Kathleen Madigan
Jimmy Fallon: Kiefer Sutherland, Emily Browning, Little Dragon
Carson Daly: Tom Shadyac, the Voice Project, Black Rebel Motorcycle Club
Tavis Smiley: Ted Danson
Colbert Report: Steve Martin and the Steep Canyon Rangers
Chelsea Lately: Avril Lavigne, Brad Wollack, Natasha Leggero, Matt Braunger
Conan O'Brien: Sarah Silverman, Biz Stone, Pete Holmes
Lopez Tonight: Emmy Rossum, 30 Seconds to Mars
The View: Kiefer Sutherland, Jim Gaffigan, Dick Cavett
Regis and Kelly: Cher (rebroadcast), behind the scenes with Dean Karnazes
Ellen DeGeneres: Jimmy Fallon

Tuesday, March 22
Today: Elizabeth Berkley
David Letterman: Katie Couric, The Pains of Being Pure at Heart
Jay Leno: Duran Duran
Jimmy Kimmel: Rainn Wilson, Abbie Cornish, the Gaslight Anthem

NBC's The Office prepares of Steve Carell's departure (Airing April 28)

Craig Ferguson: Helena Bonham Carter, Larry Gatlin & the Gatlin Brothers
Jimmy Fallon: Dwight Howard, Richard Ashcroft
Carson Daly: Bill Hader, Stuart Gordon, the Morning Benders
Tavis Smiley: Eve Ensler
Colbert Report: Ayman Mohyeldin
Chelsea Lately: Vera Wang, Chris Hardwick, Jo Koy, Sarah Colonna
Conan O'Brien: Eric Stonestreet, Sarah Chalke, Teddy Thompson
Lopez Tonight: Jim Rome
The View: Jennifer Hudson
Regis and Kelly: Russell Crowe, Chris Colfer (rebroadcasts), more from Dean Karnazes
Ellen DeGeneres: Clive Owen, Rainn Wilson, Selena Gomez

Wednesday, March 23
Today: Martha Stewart, Harlan Coben
David Letterman: Ben Stiller, Dario Franchitti, the Strokes
Jay Leno: Carol Burnett, Jason Ritter, Keith Urban
Jimmy Kimmel: Jake Gyllenhaal, Jerry Weintraub, Quinn Sullivan
Craig Ferguson: Jim Parsons
Jimmy Fallon: Trey Parker & Matt Stone
Carson Daly: Ben Schwartz, Duncan Jones, Biffy Clyro
Tavis Smiley: Julian Schnabel
Colbert Report: Nathan Myhrvold
Chelsea Lately: Carla Gugino, Chris Franjola, Loni Love, Greg Proops
Conan O'Brien: Vanessa Hudgens, The Miz, Grace Potter & the Nocturnals
Lopez Tonight: Micky Ward, Ron Artest featuring George Lopez, Fat Joe, B Real, Lenny and Max from Aventura and Taz
The View: Donald Trump, Clinton Kelly, Rocco DiSpirito
Regis and Kelly: Jonah Hill, Ty Burrell, Paula Deen, Gordon Ramsey (rebroadcasts), a day in the life of Dean Karnazes
Ellen DeGeneres: Vanessa Hudgens, Bryan Adams 

Thursday, March 24

Alley is sure to draw audiences to the March 21 premier of DWTS

Today: Geneen Roth
David Letterman: Rainn Wilson, Hank Aaron, Mountain Goats
Jay Leno: Kirstie Alley, Peter, Bjorn & John
Jimmy Kimmel: Penelope Cruz, Paul Iacono, Oh Land
Craig Ferguson: Jason Biggs, Jennifer Ouellette
Jimmy Fallon: Rachel Maddow, Tres Mts.
Carson Daly: Zack Snyder, Nick Frost, Simon Pegg, Ra Ra Riot
Tavis Smiley: T.C. Boyle, Ray Lewis
Colbert Report: Jody Williams
Chelsea Lately: Brittany Snow, Jim Norton, Ross Mathews, Jen Kirkman
Conan O'Brien: Steven Ho, Patton Oswalt, Wanda Jackson
The View: Richard Lewis, Sarah Brokaw
Regis and Kelly: Michelle Obama (rebroadcast), Dean Karnazes and "People on the Road"
Ellen DeGeneres: David Schwimmer, Michael Grimm

Friday, March 25

Orman's newest book on personal finance was published on March 8, 2011

David Letterman: Donald Trump, Vanessa Hudgens, Oh Land
Jay Leno: Jennifer Hudson, William H. Macy
Craig Ferguson: Topher Grace, Catherine Deneuve
Jimmy Fallon: Cut Copy
Carson Daly: David Fricke, Stacey Wilhelm
Tavis Smiley: Suze Orman, Alan Arkin
The View: Kate Winslet, Brooks & Leslie Douglass
Regis and Kelly: Justin Bieber (rebroadcast), "On the Road After Hours" with Dean Karnazes
Ellen DeGeneres: Jeff Gordon, Duran Duran, Kathy Freston

Dancing With the Stars: Season 12 Marketing Odds

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We say this each season, and each season it proves to be true - ABC's Dancing With the Stars (DWTS) elevates and rebuilds the marketability of its contestants better than any reality show on television. Hosts Tom Bergeron and Brooke Burke announced the Season 12 cast last night and wow, we were surprised at the lack of nationally-known stars. This season will quickly prove if the success is based on the show format vs. the celebrities competing on DWTS. Having surpassed American Idol in the ratings last season, can DWTS live up to its past potential with its recently announced cast? (We don't think so.)

Every season, we see several cast members who become relevant once again in the mass marketing world. We did a guest post for Adfreak on our marketing predictions for this season - click here to read.

And, here is our full look at DWTS Marketing Odds (and Potential):

REAL MARKETING POTENTIAL:

1. Kendra Wilkinson: The reality star has previously endorsed many brands including her latest deal with Ab Cuts, and is perhaps the most mediable of all this season's cast. In addition to DWTS, she continues to star on her hit E! series Kendraand is active in the social media space, making her media-friendly and relevant for campaigns, and best positioned to capitalize on Twitter-focused campaigns. While she does not fit the conventional 'mom' role, if she last long enough on the show, it will soften her risqué Playboy history even more. We can see Wilkinson pairing with a mom/focused campaign as she continues to grow her family, and also product integration deals on her E! series.
2. Sugar Ray Leonard: This retired boxer was a fierce competitor and we expect that to carry over on DWTS. Olympians have fared well on the show, including wins by Kristi Yamaguchi, Apolo Ohno and Shawn Johnson. Last seen on TV as the host of NBC's The Contender, Leonard has since developed his public speaking talents. DWTS success would give him more material to add to his already impressive resume of getting to the top. In addition, a DWTS win would further leverage his Olympic identity for hospitality opportunities, which is important for the upcoming London Games. If he would have waited to participate in the show in spring 2012, just months before the Olympics, marketing interest in him would have been even greater.
3. Ralph Macchio:Best known as the original "Karate Kid," Macchio could be the marketing dark horse with success on the dance floor. With a few guest appearances on network television, and a funnyordie.com videoappearance from last year, Macchio has much to gain. If he can manage to stay in the public eye, he could launch himself back into relevancy - and with that come film/TV roles and endorsements. If he still has the same quick feet from his Karate Kiddays, Macchio could come out on top in more ways than one.
4. Petra Nemcova: Like many supermodels before her, Nemcova's career took off when she graced the cover of Sports Illustrated Swimsuit Edition in 2004. But, it wasn't until after she survived the devastating Thailand tsunami later that year that she gained worldwide recognition. Recently recognized for her charitable efforts, we think she'll use the DWTS platform to raise awareness for non-profit campaigns, including her global charity Happy Hearts Fund, vs. brand endorsements.
5. Hines Ward:The almost Super Bowl champion joins the previous lineup of NFL-ers turned chasse-ers (including winner Emmitt Smith, Jason Taylor, Jerry Rice, Chad Ochocino, and Kurt Warner) in this predictable DWTS move. Not only do professional athletes tend to fend well on the dance floor, but football players with charming personalities fend well with fans and brands. His work off the field on the President's Advisory Commission on Asian Americans and Pacific Islandersmakes Ward an interesting option for brands targeting a socially-conscious demographic.
6. Chris Jericho: WWW ratings have grown throughout the beginning of 2011, and the cult following can only help Jericho and his stint on the show - that is if his fans cross-over. We expect to see Jericho use DWTS as a platform to push his current projects including his book Undisputed, and as a platform to springboard into entertainment - beyond WWE. Coming off as one of the more exciting personalities during the announcement, we think America (and brands) may embrace Jericho.

MARKETING WILD CARD:

1. Kirstie Alley: In recent years, Alley has mainly been in the news for criticism of her weight, previous endorsement deal with Jenny Craig, and the launch of her own organic weight loss program Organic Liaison. Many past contestants  have danced away the pounds, and so could be the case for Alley. Following her run on the show, and how long she keeps dancing, Alley could use the publicity surrounding her potential weight loss, to once again serve as a credible spokesperson for a healthy living program, or to promote Organic Liaison.  It will come down to her performance and equally importantly, how she's act ON CAMERA.
2.  Wendy Williams: The outspoken radio star-turned-TV talk show host-turned dancer has never been one to shy away from speaking her mind and causing a little controversy. One of this year's wild cards has previously partnered with Alize and Nivea. People - and brands - will likely either love her or hate her. And, like with Alley it will come down to her behavior on camera.

Kirstie Alley

MARKETING UPSIDE? DON'T THINK SO:

1. Chelsea Kane: We’ve seen several Disneystars trade in their mouse ears for dance shoes including last season’s runner-up Kyle Massey, Season 7 contestant Cody Linley, Season 5 contestant Sabrina Bryan, and Season 3 contestant Monique Coleman. While these younger stars are well-received while on the show, none have seen deals and future projects roll in like some of the elder contestants. This is a huge break for her, and should she be able to break the mold, would be a great fit for a fun girl-focused beauty or fashion campaign.
2. Romeo Miller: Following in his dad’s footsteps (Master P who was arguably the worst DWTS contestant in series history appeared on Season 2) once again – first in music, now in dance - Romeo has the potential to be a breakout star having spent most of his life performing. His career the USC Trojan basketball team was cut short due to a shoulder injury. And, his success both on and off the dance floor, will depend if he can handle the rigorous training. If he can survive the DWTS injury curse, Lil’ Romeo would be a natural fit for young-male centric campaign.
3. Mike Catherwood: One of the lesser known contestants, Catherwood may have the most to gain from a successful run on the show. However, that will depend on how long his stint actually lasts. The Loveline co-host and former personal trainer, who often uses the radio show to educate listeners on the subject of substance abuse, could be seen as a credible voice to brands for healthy/lifestyle campaigns.

Bo Does DWTS?

I feel ESPN & ABC, sister stations, missed a real opportunity to publicize Bo Jackson in advance of tonight's BCS National Championship Game and then immediately following, announce him as a contestant on DWTS. This year is the 25^th Anniversary of Bo's Heisman Trophy Award and his alma mater (Auburn) is the number #1 ranked school in the Country. Everyone remembers Bo from his Nike "Bo Does" commercials and it would have been very easy for ESPN to bring him back to relevancy now.

I touch on Bo, the future marketing of Cam Newton and more in this Sporting News radio interview I did with Scott Jackson. Take a listen and let me know what you think.

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First Annual Celeb Publicist of the Year

In our inaugural Celebrity Publicist of the Year Award, we are giving it to two deserving candidates and neither of them are people, yet brands. The winners are Snickers and Dancing with the Stars.

DWTS casting department has done miracles for dozens of celebrities. Nicole Scherzinger is a judge on the Singing Bee and rumored to be part of X Factor. Emmitt Smith is the face of Just for Men and Tequila Herradura. Brooke Burke has turned in fame into a plentora of deals within Modern Mom and she is now the co-host of DWTS. Mario Lopez is the man on Extra TV. Jennie Garth recently had partnerships with Hidden Valley Ranch and AAO. Apolo Ohno now joins the Mannings, Williams sisters and Donald Trump in Oreo TV advertisements. And the list goes on and on for celebrities... Shawn Johnson, Gilles Marini, Erin Andrews, Kurt Warner, Lisa Rinna, Florence Henderson, Jerry Rice, Marie Osmond, Melissa Joan Hart, Niecy Nash, Chad Ochochinco and more.

If you want to pick one name, Deena Katz has been DWTS senior talent producer since its inception. 

And we would be remiss if we didn't give Snickers an award for what they did for Betty White's career. Within weeks of the Super Bowl advertisement (above), White hosted NBC's Saturday Night Live (of which she won an Emmy for Outstanding Guest Actress In A Comedy Series). She appeared in TV primetime on both Community and Hot in Cleveland and this past week was just named Associated Press Entertainer of the Year. It's no surprise that the USDA Forest Service along with Smokey Bear made actress Betty White a honorary forest ranger, fulfilling her lifelong dream.

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This Week in Talk Shows Nov 22-26

Monday, November 22
GMA: Self-help author Dan Buettner, Emeril Lagasse
Early Show: Jessica Simpson
Today Show: Bruno Mars
The Talk: Neil Patrick Harris
David Letterman: Natalie Portman, Jay Pharaoh, Jessica Simpson
Jay Leno: Dane Cook, Taylor Swift, Keri Hilson
Jimmy Kimmel: Billy Bob Thornton, Stana Katic, Train
Craig Ferguson: Ben Stein, Dr. Lisa Masterson, the Very Best
Jimmy Fallon: David Hyde Pierce, Bobby Flay
Carson Daly: Ben Nemtin & Duncan Penn, Seth Gordon, Villagers (R 10/28/10)
Tavis Smiley: Condoleezza Rice (R 10/13/10)
Daily Show: President Barack Obama (R 10/27/10)
Colbert Report: Martha Stewart (R 11/10/10)
Chelsea Lately: Single security guards, John Caparulo, Arden Myrin, Ryan Stout
Conan O'Brien: Christina Aguilera, Zachary Levi
Lopez Tonight: Tom Felton, Ne-Yo
The View: Mike Huckabee, Beyonce, Tina Knowles
The Talk: Neil Patrick Harris
Regis and Kelly: Steve Martin, Scott Caan, Sarah McLachlan
Ellen DeGeneres: Justin Timberlake, Graeme Taylor

Tuesday, November 23
GMA: India.Arie, Lee Major, Maksim Chmerkovskiy, Emeril Lagasse
Today Show: Giada De Laurentiis, Dr. Roshini Raj, Susan Boyle
The Talk: Amy Yasbeck
David Letterman: Jerry Seinfeld, Colin Firth
Jay Leno: Dwayne Johnson, Kevin Eubanks
Jimmy Kimmel: Dominic Monaghan, the winner of "Dancing with the Stars", Ke$ha
Craig Ferguson: Mark Ruffalo, Kathryn Hahn, Wendy Liebman
Jimmy Fallon: Jessica Simpson, Gov. Chris Christie, Regina Spektor
Carson Daly: Johnny Knoxville, Nathan Barr, Off! (R 10/15/10)
Tavis Smiley: Jimmy Carter (R 10/25/10)
Daily Show: Jay-Z (R 11/17/10)
Colbert Report: Cee-Lo Green (R 11/9/10)
Chelsea Lately: Dane Cook, Jo Koy, Kevin Hart, Ben Gleib
Conan O'Brien: Christina Applegate, Patton Oswalt, Maroon 5
Lopez Tonight: David Arquette, Ashley Greene, Billy the Exterminator
The View: Cynthia McFadden, Doris Roberts
The Talk: Amy Yasbeck
Regis and Kelly: Jessica Simpson, Cloris Leachman
Ellen DeGeneres: Eric Stonestreet, Bon Jovi

Wednesday, November 24
GMA: Jennifer Grey, Kyle Massey and Bristol Palin
Early Show: Jake Gyllenhaal, chef Marcus Samuelsson
Today Show: Colin Firth, Giada De Laurentiis, Kings of Leon
The Talk: Melissa Gilbert, Apolo Ohno
David Letterman: Staff Sgt. Salvatore Giunta, Sahara Smith
Jay Leno: Cher, Jeremy Renner, Robyn
Jimmy Kimmel: Paris Hilton, Dave Salmoni, Metric
Craig Ferguson: Dwayne Johnson, Paula Deen
Jimmy Fallon: Colin Firth, Terrell Owens, Chad Ochocinco, N.E.R.D.
Carson Daly: Amir Bar-Lev, Brad Ludden, City and Colour (R 10/14/10)
Tavis Smiley: Rerun TBA
Daily Show: Harrison Ford (R 11/9/10)
Colbert Report: John Legend (R 11/16/10)
Chelsea Lately: Taylor Swift, Loni Love, Gary Valentine, Brad Wollack
Conan O'Brien: Eva Mendes, Bob Saget, Neon Trees
Lopez Tonight: Billy Bob Thornton, Ice Cube
The View: Navy Adm. Mike Mullen, Deborah Mullen, the "Dancing With the Stars" winner and runners-up
The Talk: Apolo Anton Ohno, Melissa Gilbert
Regis and Kelly: Colin Firth, Michael Eisner, Elton John & Leon Russell
Ellen DeGeneres: Dwayne Johnson

Thursday, November 25
GMA: Beyoncé, chef Sara Moulton
Today Show: Martha Stewart
David Letterman: Taylor Swift, Seth Meyers (R 10/26/10)
Jay Leno: Elizabeth Banks, Marjorie Johnson, Carrot Top
Jimmy Kimmel: Patrick Dempsey, Armie Hammer, Nelly (R 11/17/10)
Craig Ferguson: Condoleezza Rice, Joe Theismann (R 10/25/10)
Jimmy Fallon: Bill Hader, Victoria Justice, James Otto & Ronnie Milsap
Carson Daly: Zane Lamprey, performances from "Celebrity Autobiography", Lissie (R 10/13/10)
Tavis Smiley: Peter Yarrow, Noel "Paul" Stookey (R 10/29/10)
Daily Show: Pre-empted
Colbert Report: Pre-empted
Chelsea Lately: Monica Potter, Josh Wolf, Greg Proops (R 11/15/10)
Conan O'Brien: Jim Parsons, Marisa Miller, Brendon Walsh
Lopez Tonight: Dwayne Johnson, Katie Cassidy
The View: "How to Get Stuff for Free" theme show (R 11/10/10)
The Talk: Pre-empted
Regis and Kelly: Nicolas Cage, Dolly Parton, Vern Yip (R)
Ellen DeGeneres: LL Cool J, Maura Tierney (R 9/27/10)

Friday, November 26
GMA: Emeril Lagasse
Today Show: Justin Bieber
David Letterman: Denzel Washington, Bon Jovi (R 11/9/10)
Jay Leno: Anne Hathaway, San Francisco Giant Brian Wilson, Aaron Neville (R 11/4/10)
Jimmy Kimmel: Mandy Moore, John Quinones, Atomic Tom (R 10/28/10)
Craig Ferguson: Juliette Lewis, Cornel West (R 11/5/10)
Carson Daly: Jim Breuer, Black Dub, She & Him (R 10/26/10)
Tavis Smiley: Joseph Wilson, Valerie Plame Wilson (R 10/26/10)
Chelsea Lately: Animal expert Donald Schultz, Bobby Lee, Whitney Cummings, Ross Mathews
The View: Black Friday theme show
The Talk: Pre-empted
Regis and Kelly: Billy Bob Thornton, Paul Shaffer
Ellen DeGeneres: Heidi Klum

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This Week in Talk Shows Nov 15-19

Monday, November 15
GMA: Pastor Joel Osteen, Josh Groban
Early Show: Tim Love
Today Show: Bobby Jindal, Daniel Radcliffe, chef Nathan Lippy, Lee DeWyze
The Talk: Jaime Pressly
David Letterman: Emma Watson, Scott Caan, Rascal Flatts
Jay Leno: Russell Crowe, Anna Torv, Annie Lennox
Jimmy Kimmel: Kathy Griffin, Miranda Cosgrove, Jason Aldean
Craig Ferguson: Dennis Miller, Bianca Kajlich
Jimmy Fallon: Daniel Radcliffe, Quincy Jones, Grinderman
Carson Daly: Morgan Spurlock, Buff Monster, Kate Nash (R 10/8/10)
Tavis Smiley: Iyanla VanZant
Daily Show: Marion Jones
Colbert Report: David Stern
Chelsea Lately: Monica Potter, Josh Wolf, Greg Proops, Natasha Leggero
Conan O'Brien: LL Cool J, B.J. Novak, Sharon Jones & the Dap-Kings
Lopez Tonight: Sheryl Crow, Manny Pacquiao
The View: Jackie Evancho
The Talk: Jaime Pressly
Regis and Kelly: Russell Brand, Rupert Grint
Ellen DeGeneres: Halle Berry, Josh Groban

Tuesday, November 16
GMA: Cee-Lo, author Salman Rushdie, chef Jamie Oliver
Early Show: Billy Bob Thornton
Today Show: Jamie Gangel, Rascal Flatts
The Talk: Kelly Osbourne
David Letterman: Jay-Z, Jamie Oliver, Rihanna
Jay Leno: Julianne Moore, Tom Felton, Nelly
Jimmy Kimmel: Leah Remini, the latest "Dancing with the Stars" castoff, Trey Songz
Craig Ferguson: Chris Hardwick, Matt Smith
Jimmy Fallon: Bruce Springsteen
Carson Daly: Mark Cuban, John Cameron Mitchell, Japandroids
Tavis Smiley: Dennis Miller
Daily Show: Bethany McLean & Joe Nocera
Colbert Report: John Legend
Chelsea Lately: Jo Koy, Heather McDonald, T.J. Miller
Conan O'Brien: Harrison Ford, Rosario Dawson, Reggie Watts
Lopez Tonight: Craig Ferguson, Selena Gomez
The View: Larry King, Joel Osteen
The Talk: Kelly Osbourne
Regis and Kelly: Anne Hathaway, Emma Watson, Lee DeWyze
Ellen DeGeneres: Diane Keaton, Julianne Hough, Nelly

Wednesday, November 17
GMA: The latest "Dancing With the Stars" castoffs,  Rihanna
Today Show: Keith Urban
The Talk: Elizabeth Banks
David Letterman: Jake Gyllenhaal, Fran Lebowitz, Ne-Yo
Jay Leno: Christina Aguilera, Buddy Valastro
Jimmy Kimmel: Patrick Dempsey, Armie Hammer, Nelly
Craig Ferguson: Russell Crowe, Dr. Lisa Masterson
Jimmy Fallon: Amanda Peet, Peter Krause, Rascal Flatts
Carson Daly: Jason Ritter, k-os, Broken Bells
Tavis Smiley: Rainn Wilson, Mark Halperin
Daily Show: Jay-Z
Colbert Report: Ian Frazier
Chelsea Lately: Tom Bergeron, Dan Levy, Gary Valentine, Sarah Colonna
Conan O'Brien: Russell Brand, Susan Casey, Kid Rock
Lopez Tonight: Nina Dobrev, Jabbawockeez
The View: Rachael Ray, Quincy Jones, Ludacris
The Talk: Elizabeth Banks
Regis and Kelly: Daniel Radcliffe, "Toy Guy" Chris Byrne
Ellen DeGeneres: Russell Crowe, Pink, Kid Rock

Thursday, November 18
GMA: Larry King and "Larry King Live" executive producer Wendy Walker
Early Show: Keith Urban
Today Show: Martha Stewart, Blake Lively, Lidia Bastianich
The Talk: Patricia Arquette, Venus Williams, psychic Char Margolis
David Letterman: Jim Carrey, Nicki Minaj, B.J. Thomas
Jay Leno: George W. Bush, Jewel
Jimmy Kimmel: Robin Quivers, Bill Carter, My Chemical Romance
Craig Ferguson: Jeff Goldblum, Dennis Lehane
Jimmy Fallon: Anne Hathaway, Zachary Levi, Frank Shamrock, the Frames
Carson Daly: Michael Ian Black, the creators of "Yo Gabba Gabba", Menomena
Tavis Smiley: Apolo Anton Ohno, Stacy Schiff
Daily Show: Philip K. Howard
Colbert Report: Staff Sgt. Salvatore Giunta, Dick Wolf
Chelsea Lately: Nelly, Michael Yo, Chris Franjola, Ross Mathews
Conan O'Brien: Jesse Eisenberg, Venus Williams, the Decemberists
Lopez Tonight: Michael Chiklis, Carrie Ann Inaba, Neal Brennan
The View: Nigel Lythgoe, James Earl Jones, Vanessa Redgrave, the latest "Dancing With the Stars" castoff
The Talk: Patricia Arquette, Venus Williams, Char Margolis
Regis and Kelly: Jake Gyllenhaal, Anderson Cooper, Mark Sanchez
Ellen DeGeneres: Eric Dane, Lee DeWyze

Friday, November 19
GMA: Cher, Annie Lennox, chef Mario Batali
Early Show: OneRepublic, travel expert Peter Greenberg
Today Show: Zachary Levi
The Talk: Sela Ward, Annie Lennox
David Letterman: Billy Bob Thornton, Mike E. Winfield, the Secret Sisters
Jay Leno: Garth Brooks, Elizabeth Banks
Jimmy Kimmel: Harrison Ford, Gary Dell'Abate, Edward Sharpe and the Magnetic Zeros (R 11/11/10)
Craig Ferguson: Amy Sedaris, Adam Savage & Jamie Hyneman
Jimmy Fallon: Jake Gyllenhaal, Scott Caan, Kelli Giddish, Sufjan Stevens
Carson Daly: Mark Hoppus, Fitz & the Tantrums
Tavis Smiley: Robert Duvall
Chelsea Lately: Florence Welch, Arden Myrin, Jim Norton, Brad Wollack (R 11/11/10)
The View: Regis Philbin, Liz Lange, Lidia Bastianich, Jordi Vilasuso, Chad Duell, John-Paul Lavoisier, David Gregory
The Talk: Sela Ward, Annie Lennox
Regis and Kelly: Cher, Mandy Moore
Ellen DeGeneres: Christina Aguilera

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This Week In Talk Shows Nov 8-12

Monday, November 8
GMA: New York Times TV reporter Bill Carter
Today Show: George W. Bush, Russell Crowe, Rachel McAdams, Natalie Cole, Iman and Isaac Mizrahi
The Talk: Denise Richards
David Letterman: Harrison Ford, Cee-Lo Green
Jay Leno: Arnold Schwarzenegger, David Baker, N.E.R.D.
Jimmy Kimmel: Neil Diamond
Craig Ferguson: Tom Selleck, Myq Kaplan
Jimmy Fallon: Scarlett Johansson, Chris Morris, Toots & the Maytals
Carson Daly: David Cross, Tift Merritt, Matt & Kim (R 10/7/10)
Tavis Smiley: Josh Groban
Daily Show: Gov. Rick Perry
Colbert Report: Reza Aslan
Chelsea Lately: Keenan Cahill, Josh Wolf, Sarah Colonna, Chris Franjola
Conan O'Brien: Seth Rogen, Lea Michele, Jack White
Lopez Tonight: Janet Jackson, Antoine Dodson, Rooney
The View: Natalie Cole, Bill Carter
The Talk: Craig Ferguson, Nia Vardalos
Regis and Kelly: Rachel McAdams, Jason Ritter
Ellen DeGeneres: Jim Parsons, Kym Douglas, Bristol Palin & Mark Ballas

Tuesday, November 9
GMA: Sean Ferrar on "Audrey 100", Dr. Mehmet, Reba McEntire, George Stephanopoulos
Today Show: George W. Bush, Diane Keaton, Harrison Ford, Adam Richman, Jackie Evancho
The Talk: LL Cool J
David Letterman: Denzel Washington, Bon Jovi
Jay Leno: Dave Salmoni, Chris Pine, Lee DeWyze
Jimmy Kimmel: Kate Walsh, the latest "Dancing with the Stars" castoff
Craig Ferguson: Cheryl Hines, Wolfgang Puck
Jimmy Fallon: Rosario Dawson, Ty Burrell, Rory Scovel
Carson Daly: Mike Birbiglia, Steve Jones, the Walkmen
Tavis Smiley: Rev. Andrew Young, George Dohrmann
Daily Show: Harrison Ford
Colbert Report: Cee-Lo Green
Chelsea Lately: Kendra Wilkinson-Baskett, Jo Koy, Matt Braunger, Chris Hardwick
Conan O'Brien: Tom Hanks, Jack McBrayer, Soundgarden
Lopez Tonight: Jamie Foxx, Jayma Mays
The View: Newt Gingrich, Carla Gugino
The Talk: LL Cool J
Regis and Kelly: Harrison Ford, Olivia Wilde
Ellen DeGeneres: Madonna, Kate Walsh

Wednesday, November 10
GMA: Denzel Washington, the latest "Dancing With the Stars" castoffs, Dierks Bentley
Early Show: Author Katie Nicholl
Today Show: George W. Bush, a "Sound of Music" reunion
The Talk: Jerry O'Connell, Melissa Rycroft
David Letterman: Russell Crowe, Quincy Jones, Snoop Dogg
Jay Leno: David Spade, Christine O'Donnell, Old 97's
Jimmy Kimmel: Chris Pine, Danica Patrick, Blake Shelton
Craig Ferguson: Tim Meadows, Stan Lee
Jimmy Fallon: Rainn Wilson, Biz Stone & Evan Williams, Carla Gugino, Jonsi
Carson Daly: Donal Logue, Edgar Wright, Alberta Cross
Tavis Smiley: Carey Mulligan
Daily Show: Mick Foley
Colbert Report: Martha Stewart
Chelsea Lately: Starsky & Cox, Loni Love, John Caparulo, Ross Mathews
Conan O'Brien: Jon Hamm, Charlyne Yi, Fistful of Mercy
Lopez Tonight: Howie Mandel, Juliette Lewis
The View: "How to Get Stuff for Free" theme show
The Talk: Jerry O'Connell
Regis and Kelly: Denzel Washington, Rainn Wilson
Ellen DeGeneres: Queen Latifah

Thursday, November 11
GMA: Jesse Tyler Ferguson and Ty Burrell, chef Wolfgang Puck, Lisa Niemi on cancer, Sam Champion
Today Show: Jeff Goldblum
David Letterman: Cher, Bruno Mars
Jay Leno: Kim Kardashian, Dennis Miller, Soulja Boy
Jimmy Kimmel: Harrison Ford, Gary Dell'Abate, Edward Sharpe and the Magnetic Zeros
Craig Ferguson: Juliette Lewis, Rampage Jackson
Jimmy Fallon: Jeff Goldblum, Mark Valley, Robyn
Carson Daly: DJ Z-Trip, Justin Taylan, Jimmy Eat World
Tavis Smiley: Matt Taibbi, Jeffrey Wright
Daily Show: Rosario Dawson
Colbert Report: Quincy Jones
Chelsea Lately: Florence Welch, Arden Myrin, Jim Norton, Brad Wollack
Conan O'Brien: Michael Cera, Julie Bowen, Jon Dore
Lopez Tonight: Denzel Washington, Hilary Duff, Russell Peters
The View: The latest "Dancing With the Stars" castoff
The Talk: Melissa Rycroft, military wives and moms
Regis and Kelly: Russell Crowe, Ty Burrell
Ellen DeGeneres: Ricky Martin

Friday, November 12
GMA: Chef Sandra Lee
Early Show: Denzel Washington
Today Show: Nick Cannon, Mike Lupica, Wes Yoder, Evan Lysacek, Jon Bon Jovi
The Talk: Trainer Jillian Michaels
David Letterman: Kelly Ripa, Greg Fitzsimmons, Reba McEntire
Jay Leno: Diane Keaton, Kevin McHale
Jimmy Kimmel: Rerun TBA
Craig Ferguson: Ewan McGregor
Jimmy Fallon: Tracy Morgan, Dick Cavett, Kings of Leon
Carson Daly: Maynard Keenan, John Cameron Mitchell, A Perfect Circle
Tavis Smiley: Rebecca Costa, Cassandra Wilson
Chelsea Lately: Connie Britton, Diablo Cody, John Caparulo, Ross Mathews (R 11/4/10)
The View: Martha Stewart, Bronx Mass Choir
The Talk: Cybill Shepherd, Jillian Michaels
Regis and Kelly: Tracy Morgan
Ellen DeGeneres: Chris Pine

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