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Dancing with the Stars
As we hit the halfway point in the DWTS season, it’s a good time to look at the impact of the show on contestants' social media, which continues the greater discussion of these celebrities' brand-friendliness, something we discussed before dancing even began.
- DWTS contestants have collectively added an impressive 765,000+ followers
- @RobKardashian garnered the largest increase, adding 422,000+ followers since his dancing debut, predictably aided by support from his Twitter-dominating sisters Kim, Khloe, and Kourtney
- The largest percentage increases, on the other hand, came from Iraq war veteran and motivational speaker @KnowJR (850%+), with Cher-child @ChazBono (650%+) and singer/actress @ChynnaPhillips (500%+) close behind.
- The smallest increase in followers came unsurprisingly from Italian Elisabetta Canalis, as her Twitter handle is not verified and she was voted off on the second show
We expect the contestants that continue to make it through the competition will continue to gain more Twitter followers, which gives them a new-found edge to brands looking to hire talent. Followers aren’t a tell-all measurement, however, as social media value also comes from a user's level of engagement and message quality. But if Tweeting celebs understand the medium, utilize it, and engage fans, they can seek more lucrative deals and strengthen subsequent campaigns.
And, of course, Twitter is only one piece of the puzzle. We’ve said it before, but the sheer number of eyeballs watching (400% more than Good Morning America for ABC) gives DWTS contestants a platform to develop and leverage. Past contestants successes include: Ralph Macchio (State Farm campaign, Dove Ice Cream), Emmit Smith (Just for Men, Hershey’s, National Pork Board), Apolo Ohno (Got Milk?, Subway), Chelsea Kane (Pedigree).
The Dancing With The Stars platform is already working for some: favorite Ricki Lake will soon be releasing a four-disk set for expectant mothers entitled More Business of Being Born, a follow up to her 2007 release, The Business of Being Born.
As previously mentioned, Dancing With The Stars is a juggernaut of marketing potential, crowning both its winners and losers as royalty in the promotional world. With last year’s Season 12 contestants representing a lack of nationally known stars, it will be interesting to see how ABC casts this newest band of tangoing celebritydome.
Earlier this week, People.com released their dream cast and below, you can find OUR ideal cast based on the DWTS formula and our process. This cast represents the celebrity landscape. Here’s our thinking on WHY this cast makes sense:
Bruce Jenner’s fame has shifted from Olympic stardom into famous stepdad. The 2012 London Games are ten months from the show’s premiere date and the Kardashian E! Wedding special (where Jenner walked Kim Kardashian down the aisle) airs October 9. Traditionally, Olympians have fared well in DWTS with gymnast Shawn Johnson and speed skater Apollo Ohno taking the trophy.
Cheryl Cole. X-Factor producer Simon Cowell recently fired Cole as a judge. Relatively unknown to American before, her dismissal has lead to her recognition stateside. DWTS could be the window of opportunity to launch the former Girls Aloud singer into American markets, where her beauty and talent can find a more permanent home.
Dylan & Cole Sprouse. The generation that watched Dylan and Cole on Disney’s The Suite Life of Zack & Cody is finally at that age where they can sit through an entire episode of DWTS and like it. Further, this younger generation likes to see its childhood grow up, inspiring nostalgia-provoked loyalty. While the boys are going to NYU this Fall, DWTS would benefit from a first-ever twin duo on the show.
Ty Pennington. An Oprah prodigy, the Extreme Makeover: Home Edition host would be provide an excellent opportunity for cross-promotion for host network ABC. Pennington has name recognition and a loud personality, which would likely garner strong ratings.
Shaq. You can never count Shaq out. Though his signing with TNT would likely preclude him from participating, the mere thought of watching a 7’1’’ man hurling a tiny ballerina through the air already has us laughing. Proclaimed the best self-promoter out there, Shaq has already had major success in TV, film and brand partnerships.
Vanessa Minnillo. Once Ms. Teen USA, Minnillo has risen in Hollywood from MTV Total Request Live host, to Entertainment Tonight correspondent. With her recent wedding to pop star Nick Lachey as a special and an appearance on 30 Rock, she would be poised to make a big splash as a contestant.
Lil’ Wayne. With rap predecessor Lil’ Kim taking her wardrobe malfunction to the DWTS stage, ABC established it’s willing to get a lil’ crazy. The self-proclaimed “best rapper alive,” will drop his 9th album The Carter IV later this week, as well as end his “I Am Music Tour” just before DWTS starts. Lil’ Wayne would potentially lure a demographic that wouldn’t normally watch the show and provide him an opportunity for cross-over partnerships.
John Stamos. Uncle Jesse’s enjoying a resurgence, with a starring role in Bye Bye Birdie on Broadway, guest spot on Glee, and self-deprecating video on collegehumor.com, which also featured former Full House co-star, Bob Saget. Stamos’ recent deal with Dannon, plus an appearance on DWTS, could launch him into even more marketing deals.
Demi Lovato. Fresh out of rehab, Demi Lovato is now focusing on her career, and wants to prove her tenacity. She won’t return to her role on Sonny with a Chance, but instead focus on her promising music career, which has previously earned her a spot on the Billboard Top 100. Her newest album, Unbroken, will drop in late September, which will launch a line of media coverage, both as a singer, and as a young, recovering starlet. Everyone loves a success story.
William Shatner. Older generations know him as Captain Kirk, younger generation TiVo through his Priceline.com commercials. Either way, everyone can at least recognize William Shatner. He is the next Cloris Leachman, and we all know how much fun that was (and incidentally, after her stint on DWTS, Ms. Leachman now stars in the well-received Fox comedy Raising Hope, which will begin its second season this fall).
John Lithgow. With the remake of Footloose coming out this fall, there will be a movement of remembering the original movie. John Lithgow not only starred in the 1984 film, but has grown into a ripe career through the years, including a celebrated role on 3rd Rock From The Sun, a voiceover in the Shrek movies, and more recently, a dynamic guest appearance on Showtime’s Dexter, for which he won a Golden Globe and Emmy.
Meghan McCain. As the 2012 election inches closer, politics are on America’s mind. While Meghan isn’t a politician herself, her last name is inescapably synonymous with Washington, which she uses to her advantage as a contributor to The Daily Beast. Bonus: as both an online media personality and Twitter-type with over 115,000 followers, Meghan knows how to work her social media to focus attention.
The season 13 cast of Dancing with the Stars will be announced this Monday on a live show during Bachelor Pad on ABC. The show premieres on September 19 at 9pm.
There are few casts on TV that have proven to be marketing powerhouses like Glee and Dancing With the Stars.
Well, it's time to add Modern Family to that list.
For marketers who are looking to target a family audience -- take note. Modern Family has an audience that is 58% female, with a viewership of 69% between the ages of 25-54. Furthermore, 62% are married, and 40% have children under the age of 18 in the household.
This back-to-school season, Rico Rodriguez (Manny Delgado) is seen in a commercial for Staples (as is Glee’s Heather Morris) making him the first of the Modern Family kids to join the ever-growing list of deals for this comedic cast. Minus Sarah Hyland’s (Haley Dunphy) pre-Modern Family Olive Garden commercial (2007) that continues to run.
Sofia Vergara has appeared in advertising for Diet Pepsi, CoverGirl, Got Milk? and Comcast Xfinity – all deals that have come within the past year and at the height of Modern Family’s success. Julie Bowen has been the fact of Neutrogena for several years, before Modern Family fame, and recently partnered with Maxwell House for their "Drops of Good: The Maxwell House Community Project." She has also supported the charity Baby2Baby with appearances on their behalf. And, last year Ty Burrell teamed up with Oscar Mayer and their Good Mood Mission program to help spread good moods and good deeds, alongside Feeding America.
The show itself, not just the actors, has caught the attention of brands. The first season saw a product integration with Apple; and signed Toyota to a multi-season relationship with the Sienna and Prius being featured throughout.
With an Emmy for Outstanding Comedy Series, the popularity of the show will continue and we expect to see the other stars of the show (including Ed O’Neill, Jesse Tyler Ferguson and Eric Stonestreet) with marketing deals soon.
Modern Family will return to ABC on Wednesday, September 21 at 9 p.m. ET.
UPDATED POST (May 26, 7:00am EST): As everyone knows by know, Scotty McCreery is the winner of American Idol. He didn't do the record company any favors by hugging everyone during the final song (and not singing it) but just like country Idol contestants in the past, expect a solid career in the future.
ORIGINAL POST (May 25, 7:00pm EST): What do the current season’s of Celebrity Apprentice, The Voice and American Idol all have in common? Aside from being hit reality shows – Nashville has taken them by storm. Often in the shadows behind more mainstream stars, country musicians and country music is playing a major role in pop-culture.
Case in point:
- Celebrity Apprentice: On Sunday night, John Rich (half of the country-duo Big & Rich) was named the winner of Celebrity Apprentice beating Marlee Matlin to win $250,000 for his charity – St. Jude Children’s Hospital. He was seen as one of the best players, uniting with everyone he worked with, not burning any bridges with other contestants, and his work ethic and attitude sealed the deal.
- The Voice: On NBC’s hit singing-competition show The Voice, Blake Shelton has received more media attention than any other judge (Cee Lo Green, Adam Levine and Christina Aguilera). Everyone is talking about him, and in our recent chat, Naughty But Nice columnist Rob Shuter dubbed him ‘the next big thing’. Having partnered with a local Ford dealership several years ago, brands will be knocking on Shelton’s door very soon.
- American Idol: The final battle was between Scotty McCreery and Lauren Alaina - "the boy-next-door versus the Southern belle" as Ryan Seacrest dubbed them. No matter who won tonight’s finale, the next American Idol will be heading to Nashville to kick-off their career in country music. Both are talented, charming, all-American teenagers who used their Southern charm to secure their place. At just 17 and 16-years old respectively, they are the youngest two finalists in Idol history who garnered more than 122 million votes in the finale, "the highest # of votes in the series' history."
The major reality show lacking in country stars this year was Dancing With the Stars, who hasn’t had a country artist on since Chuck Wicks participated in Season 8. But, they made up for it during Tuesday night’s finale with a performance from former contestant and country star Sarah Evans (who has previously worked with Hallmark, Disney and St. Jude).
What does this mean for marketers? A new selection of spokespeople that’s demographic heaven to Middle America. There is something very American about country music that consumers identify; people often considering country artists likeable, caring, generous, patriotic and humble. And, the world of country music is rarely rocked by scandal. While this group is often under-utilized/over-looked – aside from superstars like Carrie Underwood (Vitamin Water, Olay), Taylor Swift (CoverGirl, Target, Sony) and Martina McBride (Sunny D, Cheerios) - we don’t expect that to be the trend moving forward.
Perhaps country music itself is gaining popularity – thanks to cross-over acts like Taylor Swift and Lady Antebellum – or perhaps the stars themselves are winning over America. Regardless, expect to see more country musicians on your TVs in the next few years.
Our Must-Sees on This Week's Talk Shows:
- The Cast of "The Hangover Part II" premiers on May 26 and the cast will be the talk show rounds this week
- Again this week, with finale dates for "The Apprentice," "Dancing with the Stars," and "American Idol" fast approaching, networks will be sending out the show's stars for the talk show route.
Monday, May 16
GMA: Cheryl Burke, “Pawn Stars”
Today: Cee Lo Green, Shea Gallante
David Letterman: Julianna Margulies, Andy Cohen, White Lies
Jay Leno: Eva Mendes, storm chaser Reed Timmer, Tedeschi Trucks Band
Jimmy Kimmel: Kate Hudson, Windell Middlebrooks, Raphael Saadiq (R 5/12/11)
Craig Ferguson: Robot skeleton sidekick Geoff Peterson, Simon Helberg
Jimmy Fallon: Howie Mandel, the final three "Survivor" contestants, Cee-Lo Green, Randy Newman
Carson Daly: Ben Schwartz, Duncan Jones, Biffy Clyro (R 3/23/11)
Tavis Smiley: Tom Selleck
Daily Show: Jon Ronson
Colbert Report: Alison Klayman
Conan O'Brien: Zach Galifianakis, Sig Hansen, Raphael Saadiq
Lopez Tonight: Eva Longoria, Ellie Kemper, Fitz and the Tantrums
The View: Randy Jackson, Suze Orman
The Talk: Chaz Bono, Jack Hanna
Regis and Kelly: Jimmy Kimmel, Jane Lynch, "American Idol" castoff James Durbin
Ellen DeGeneres: Shia LaBeouf, Marlee Matlin
Gayle King: Chaz Bono
Tuesday, May 17
David Letterman: Martin Short, Melissa McCarthy, Tinie Tempah
Jay Leno: Ryan Seacrest, Jordana Brewster, TV on the Radio
Craig Ferguson: Betty White, Patton Oswalt
Jimmy Fallon: Randy Jackson, Mario Batali, Death Cab for Cutie, Robert Randolph
Carson Daly: Adam Pally, Make Believe, the Black Angels
Tavis Smiley: k.d. lang, Daniel Dae Kim
Daily Show: Annie Jacobsen
Colbert Report: Amy Kremer
Chelsea Lately: Greg Proops, Heather McDonald, Jo Koy
Conan O'Brien: Norm Macdonald, Todd Phillips, the Joy Formidable
Lopez Tonight: Chris Colfer, Shane Mosley, Ian Edwards
The View: Jim Belushi, Andrew Morton
The Talk: Paul Reiser, Megyn Price, Dr. Ian Smith
Regis and Kelly: Chris O'Donnell, Tom Welling, Ellie Goulding
Ellen DeGeneres: Bradley Cooper, Donny & Marie Osmond
Gayle King: Jamie Foxx, Pam Slaton (R 4/18/11)
Wednesday, May 18
GMA: Shannon Miller
Today: Frankie Valli, Martha Stewart, Sam Zien
David Letterman: Keith Olbermann, Julie Bowen, Ben Harper
Jay Leno: Ed Helms, Chelsea Kane, Iron & Wine
Jimmy Kimmel: Topher Grace, Adam Carolla, Christina Perri
Craig Ferguson: Julie Andrews, Little Big Town
Jimmy Fallon: Jim Parsons, Mireille Enos, the Head & the Heart
Carson Daly: Jon Shook & Vinny Dotolo, Adam Blackstone, the Kills
Tavis Smiley: Suze Orman, Harry Shearer
Daily Show: Richard Beeman
Colbert Report: Austan Goolsbee
Chelsea Lately: Maya Rudolph, Josh Wolf, Mo Mandel, Ross Mathews
Conan O'Brien: Bradley Cooper, Chris O'Dowd, Ryan Hamilton
Lopez Tonight: Will Ferrell, Niecy Nash, Sheila E. & the Family
The Talk: Shania Twain, Cameron Mathison, Barbara Rose Brooker
Regis and Kelly: Eric Stonestreet, Matthew Morrison, the winner of "Survivor"
Ellen DeGeneres: Patrick Dempsey, Tom Andrews
Gayle King: Wynonna & Naomi Judd, John Avlon (R 4/22/11)
Thursday, May 19
GMA: Melissa Rycroft
Today: Nirmala Narine
David Letterman: Kelly Ripa, Jennifer Lawrence, a performance by the Broadway cast of "How to Succeed in Business Without Really Trying"
Jay Leno: Jack Black, Mike Huckabee, Parachute
Jimmy Kimmel: Albert Brooks, Chaz Bono, Rammstein
Craig Ferguson: Tony Shalhoub, Sloane Crosley
Jimmy Fallon: Ellen Barkin, Chris Hardwick
Carson Daly: Brian Williams, Cochon 555, Nicole Atkins and the Black Sea
Tavis Smiley: Bobby Brown
Daily Show: Lisa P. Jackson
Colbert Report: Kareem Abdul-Jabbar
Chelsea Lately: Lucy Liu, Brad Wollack, Michael Yo, Arden Myrin
Conan O'Brien: Will Ferrell, Paul Bettany, James Blunt (OAD 5/2/11)
Lopez Tonight: Prince, Rosario Dawson (R 4/13/11)
The View: Chandra Wilson, Jonathan Lipnicki, U.S. pole dancing champion Natasha Wang
The Talk: Robin Tunney, Fabio Viviani, Dr. Raj
Regis and Kelly: Tom Selleck
Ellen DeGeneres: Josh Duhamel
Gayle King: Sanaa Lathan
Friday, May 20
GMA: Dan Harris, Emeril Lagasse
David Letterman: Tracy Morgan, Jake Johannsen, the Airborne Toxic Event
Jimmy Kimmel: Khloe Kardashian Odom, "Science Bob" Pflugfelder
Craig Ferguson: Carrie Fisher
Jimmy Fallon: Jim Belushi, Jennifer Lawrence, Fleet Foxes
Carson Daly: Bill Carter, 4th and Forever, Frank Turner
Tavis Smiley: Bill James, Moby
Chelsea Lately: Judd Apatow, Jim Norton, Natasha Leggero, Josh Wolf (R 5/12/11)
The View: Daniel Radcliffe, John Larroquette
The Talk: Tom Selleck, Mary Hart
Regis and Kelly: Geoffrey Rush
Ellen DeGeneres: Jessica Alba, Ken Jeong
Gayle King: John Leguizamo
We had the chance to chat with Dancing With the Stars Contestant Ralph Macchio recently. Here's what the former Karate Kid and DWTS hopeful had to say about his post-dancing plans, Twitter, partnering with brands and that hilarious Funny or Die video.
Q: We have done several projects with contestants following their runs on Dancing With the Stars. What’s important to you when looking for and choosing to work with a brand?
RM: After the amount of hours spent dancing and training that I’ve put in for this show, definitely something in the pain relief category is appropriate. For the most part, what’s important to me is that the brand’s message is positive and in line with what my image has been all these years. I’m a 49 year old family man with two teenage kids, so brands that promote healthy living, family orientated lifestyles is where my allegiances are. It’s cliché but there is so much negativity in the world that influence people and I’ve tried to live my life in a positive way, so consistency in that area is certainly important to me, if I’m going to pitch a product or brand. Hopefully they pay well, too
Q: In your eyes how have brand partnerships changed or become more prevalent then when you first entered the business?
RM: For one, there are definitely more opportunities. The dynamics are also very different. I remember when it was frowned upon when celebrities pitched products (at least in the US). Now it’s totally acceptable to be a spokesperson or a part of a commercial campaign. I think there are many more levels of “celebrity” today, as well. Combine those factors with the integration that all of the new digital and social media platforms provide and it’s a whole new ballgame. The direct connection you have with the public and your fans now is unprecedented and I imagine very helpful to the advertisers. I also particularly like how many brands attach themselves to a cause or charity when engaging with a celebrity.
Q: Any dream brands or categories you’d like to partner with?
RM: Well obviously I’m a perfect fit for an underwear ad so I’m just waiting on that call to come in. Truthfully that’s a tough one for me. If I say the wrong thing, then Chris (Gesue), my commercial agent, doesn’t get a call from a brand that might currently be considering hiring me and I’m not one to burn any bridges. I think what fits me best are brands and categories that are in line with where I am in life and my core values. I’m a name that people recognize, I’m a clean living family man who’s been happily married to my soul mate for 24 years, and I have two teenage kids. I think I’m pretty trustworthy. I’m dealing with things like; college tuitions, insurance (life, home, auto, etc), financial planning, those types of issues that men my age deal with. And before you ask, physically, I’m fine. I also believe I make sense for anything that relates to longevity; I’ve been around a long time. Would it be cool to have my own fragrance? Sure -- we can call it “Macho; by Macchio” but I’m not sure that’s really me.
Q: You’re an active Twitter user. How has Social Media changed the way you interact with fans, especially to promote your appearance on the show and drive votes?
RM: It’s an amazing direct dialog with your fans, it’s unbelievable. You can hear in real time how people react to things and what appeals to them. I can’t describe the impact that the fans response to me doing the show has had on me. From the day I was announced as a cast member it was a constant barrage of love, loyalty and support. I was (and still am)blown away. It started to really make sense to me after WOFO came out through Funny or Die. When I realized how widespread and popular the feedback was on that video, I began to understand the influence that social media was having. That was a sure sign to me that there was a huge fan base out there that still existed. Now, doing DWTS, I get so much feedback week to week. I had people telling me things like they love the hairstyle change, and I have people asking things like “what’s with Len?”. The people feel like they have a voice and they definitely do.
RM: I always have a lot of these type of ideas floating around in my head and this one was unique because it was sort of my way of making fun of myself, and at the same time, skewing bad behavior in a comedic voice. It was me doing all the things that I don’t do, that people want me to do – and it was doing it on my terms. I literally walked into the offices of FOD with the concept and said “Let’s make this happen!”. When else would a video like this ever be relevant? But with social media, it became a huge hit. In many ways, it green-lit DWTS for me. As I mentioned, It was the first hint that the support was there. We timed it so that it came out at the same time as the new Karate Kid film and we completely hit a home run with it. It really informed me of the affinity that still exists for me and that was one of the key factors that convinced me to do the show. That and the pressure/support from my family and my agents.
Q: What’s up next after Dancing With the Stars?
RM: You mean after I shoot the underwear ad? Not sure yet, call Chris, and I hope his line is busy when you do!
Dancing with the Stars airs on ABC tonight at 9pm ET. His partner is Karina Smirnoff.
Our Must-Sees on this Week’s Talk Shows:
- The cast of Bridesmaids (Kristen Wiig, Maya Rudolph, Melissa McCarthy, Rose Bryne, John Hamm) will be featured throughout the week- the movie releases this Friday the 13th.
- The cast-offs from American Idol and Dancing With the Stars. AI is down to 4, DWTS to 5 and at this point in the competitions new stars are rising.
- Chelsea Handler’s book, “Lies that Chelsea Handler Told Me” will be released on Tuesday the 10th- the comedian is sure to be entertaining on Today, Jimmy Fallon, and Regis and Kelly.
Monday, May 9
GMA: Julie Andrews and her daughter, Emma Walton Hamilton, Donny and Marie Osmond
David Letterman: Albert Brooks, Kristen Wiig
Jay Leno: Jennifer Lopez, Chris Colfer, BC Jean
Craig Ferguson: Jeff Goldblum, Sarah Chalke
Jimmy Fallon: Chelsea Handler, Josh Gad, Ziggy Marley
Carson Daly: Walton Goggins, Dave MacDowell, Soundtrack of Our Lives
Tavis Smiley: Bill White, Morgan Spurlock
Daily Show: Keira Knightley
Colbert Report: Lupe Fiasco
Chelsea Lately: Will Ferrell, Jo Koy, Jen Kirkman, Whitney Cummings
Conan O'Brien: Anthony Hopkins, Demetri Martin, Amos Lee
Lopez Tonight: Adrian Grenier, Sinbad, Jonny Lang, Brad Whitford & Chris Layton
The View: Michael Douglas, Donny & Marie Osmond
Regis and Kelly: Chelsea Handler, "American Idol" castoff Jacob Lusk
Gayle King: Edie Falco, Tracy Pollan
Tuesday, May 10
GMA: Penelope Cruz, Gayle King, Chaz Bono
Today: Paul Reiser, eliminated “American Idol”
David Letterman: Mark Harmon, Chris Morgan, Hugo
Jay Leno: Julie Scardina, Ginnifer Goodwin, Def Leppard
Jimmy Kimmel: Nathan Fillion, the latest "Dancing with the Stars" castoff, Calle 13
Craig Ferguson: Kenneth Branagh, Edward Conlon
Jimmy Fallon: Keira Knightley, John McEnroe, Chris Cornell
Carson Daly: Frenchie Davis, Lost in the Trees, the Knux
Tavis Smiley: Diane Nash
Daily Show: Will Ferrell
Colbert Report: Geoffrey Rush
Conan O'Brien: Jennifer Lopez, Judd Apatow, Al Madrigal
Lopez Tonight: Jennifer Lopez, Chris Hemsworth
The View: Mark Harmon, Albert Brooks, guest co-host Teri Hatcher
Regis and Kelly: Keira Knightley
Ellen DeGeneres: Jennifer Lopez, Rosie Huntington-Whiteley, Stevie Nicks
Gayle King: Paul Reiser, David Goldman
Wednesday, May 11
GMA: Patricia Heaton, latest “Dancing With the Stars” castoffs
David Letterman: Keith Olbermann, Chaz Bono, Ray LaMontagne
Craig Ferguson: Tim Meadows, Colin Hay
Carson Daly: Charles Bradley, Spencer Susser, Grouplove
Tavis Smiley: Dionne Warwick, Malcolm McDowell
Daily Show: Albert Brooks
Colbert Report: James B. Stewart
Chelsea Lately: Tyrese Gibson, Josh Wolf, Brad Wollack, Heather McDonald (R 5/2/11)
Conan O'Brien: Jon Hamm, Ke$ha
Lopez Tonight: Nick Cannon, Bruno Tonioli, Musiq Soulchild
The View: Susan Lucci, Mary Hart
Regis and Kelly: Patrica Heaton, the winners of "The Amazing Race"
Gayle King: Barbara Corcoran
Thursday, May 12
GMA: Ellen Pompeo, Dr. Richard Besser
Today: Will Ferrell
David Letterman: Jim Parsons, Manchester Orchestra
Jay Leno: Norm Macdonald
Jimmy Kimmel: Kate Hudson, Windell Middlebrooks, Raphael Saadiq
Craig Ferguson: Mary Lynn Rajskub, Lawrence Block
Jimmy Fallon: Maya Rudolph, Nick Offerman, Jakob Dylan
Carson Daly: Rob Riggle, Hugo, the Greenhornes
Tavis Smiley: Betty White
Daily Show: Kristen Wiig
Colbert Report: John Bradshaw
Chelsea Lately: Judd Apatow, Jim Norton, Natasha Leggero, Josh Wolf
Lopez Tonight: Ralph Macchio, Def Leppard
The View: Ellen Pompeo, Chaz Bono, a performance by the Broadway cast of "Anything Goes"
Regis and Kelly: Penelope Cruz
Ellen DeGeneres: Shania Twain, Kym Douglas
Gayle King: John Leguizamo, Patina Miller
Friday, May 13
GMA: Matthew Morrison
David Letterman: Nick Griffin, Okkervil River
Jay Leno: Jodie Foster, Ken Jeong, Rodrigo y Gabriela
Jimmy Kimmel: Rerun TBA
Craig Ferguson: Paul Reiser, Melissa McCarthy
Jimmy Fallon: Kristen Wiig, Lenny Kravitz
Carson Daly: Anders Holm & Adam DeVine, Sam Hain, Raphael Saadiq
Tavis Smiley: Bill Moyers
Chelsea Lately: Dita Von Teese, John Caparulo, Fortune Feimster, Greg Fitzsimmons (R 5/5/11)
The View: Kristen Wiig, Maya Rudolph, Rose Byrne, Melissa McCarthy
Regis and Kelly: Will Ferrell, Chris Hemsworth
Ellen DeGeneres: Colin Farrell, Christina Perri
Gayle King: Tina Fey, Nick Cannon
Our Must-Sees on this week’s Talk Shows:
- Rob Lowe was a personable hit last week on Oprah and this week will be touring to promote his memoir Story I Only Tell My Friends and will surely be promoting Parks and Recreation prior to the May 19-25 Sweeps Week.
- Cast members from The Office (Mindy Kaling, Will Ferrelll, Steve Carell, John Krasinski, Ellie Kemper ) are heavy in the media circuit this week sure to be talking about Carell’s departure and the future for the NBC comedy staple.
- Christy Turlington’s self-directed and produced documentary debuts on OWN this May 7- Christy is heavy on a media tour this week for the documentary featuring mothers. Don’t forget Mother’s Day on May 8th!
Monday, May 2
Early Show: Melissa McCarthy, Dr. Phil
David Letterman: Tracy Morgan, Rex Ryan
Jay Leno: Paul Walker, Donny & Marie Osmond
Jimmy Kimmel: Rene Russo, Kristin Gore, k.d. lang
Craig Ferguson: Mindy Kaling, Matt Lucas
Jimmy Fallon: LL Cool J, Judd Apatow, Ambrosia
Carson Daly: Fred Armisen, David Seidler, Broken Bells (R 2/24/11)
Tavis Smiley: Loretta Devine
Daily Show: Philip K. Howard
Colbert Report: Francis Fukuyama
Chelsea Lately: Josh Wolf, Brad Wollack, Heather McDonald
Conan O'Brien: Will Ferrell, Paul Bettany, James Blunt
Lopez Tonight: Mark Ruffalo, Yvette Nicole Brown, Rex Navarrete
The View: LL Cool J, Andrew Schorr
The Talk: Lisa Ling, Niecy Nash, Carolyn Glaspy
Regis and Kelly: Eva Mendes, "American Idol" castoff Casey Abrams
Ellen DeGeneres: Steve Carell, Alison Sweeney
Gayle King: Paula Patton
Tuesday, May 3
David Letterman: Caroline Kennedy, Ty Burrell
Jay Leno: Penelope Cruz, Maria Bamford, Ricky Martin
Jimmy Kimmel: Anthony Hopkins, Andre Agassi, the latest "Dancing with the Stars" castoff
Craig Ferguson: Geoffrey Rush, Reese Waters, OK Go
Jimmy Fallon: Whoopi Goldberg, Elmo
Carson Daly: Jason Eisener, Shane Smith, Black Rebel Motorcycle Club
Tavis Smiley: Tim Flannery, Bootsy Collins
Daily Show: Rachel Maddow
Colbert Report: Rex Ryan
Chelsea Lately: Paula Patton, Jo Koy, Loni Love, Chris Hardwick
Conan O'Brien: Steve Martin, Atticus Shaffer
Lopez Tonight: Kaley Cuoco, Idris Elba, 2AM Club
The View: Rob Lowe, stylist Alison Deyette, guest co-host Betty White
The Talk: Jessica Capshaw, Cheryl Jackson, guest co-host Soledad O'Brien
Regis and Kelly: Andy Samberg, Melissa McCarthy
Ellen DeGeneres: Steve Martin and the Steep Canyon Rangers, Star Jones
Gayle King: TBA
Wednesday, May 4
Early Show: Candace Bushnell
Today: Shania Twain, Christy Turlington, Mark Bittman
David Letterman: Brian Williams, Rick Harrison, a Top Ten List presented by Betty White
Jay Leno: Kate Hudson, Chris Hemsworth, Sergio Mendes with Siedah Garrett
Jimmy Kimmel: Kenneth Branagh, Ellie Kemper, the 2011 National School Scrabble Champions
Craig Ferguson: John Waters, Pauley Perrette
Jimmy Fallon: Alec Baldwin, Maggie Q
Carson Daly: Anthony Ameen, Sarah Vowell, Goldheart Assembly
Tavis Smiley: Tom Selleck
Daily Show: David Barton
Colbert Report: Amy Farrell
Chelsea Lately: Melissa McCarthy, Joe Matarese, Chris Franjola, Ross Mathews
Conan O'Brien: Eva Mendes, Dan Dunn, the Belle Brigade
Lopez Tonight: Paul Walker, Mike Rowe, Julius Sharpe
The View: Dick Van Dyke, Lala Vazquez & Carmelo Anthony
The Talk: Estelle Harris, Patricia Richardson, Marion Ross, Susan Burton
Regis and Kelly: John Krasinski, Maggie Q
Ellen DeGeneres: John Krasinski
Gayle King: Rob Elder, Sheryl Crow
Thursday, May 5
Early Show: Jim Parsons, Melanie Notkin
Today: Giada De Laurentiis
David Letterman: Jodie Foster, Tom Dreesen, Neon Trees
Jay Leno: Katie Couric, Ralph Macchio, Priscilla Ahn
Jimmy Kimmel: Chris Hemsworth, Calexico
Craig Ferguson: Juliette Lewis, Phil Rosenthal
Jimmy Fallon: Tina Fey, Tom Welling, Twin Shadow
Carson Daly: Eliot Rausch, Mini Mansions
Tavis Smiley: Kenneth Branagh
Colbert Report: Bill James
Chelsea Lately: Dita Von Teese, John Caparulo, Fortune Feimster, Greg Fitzsimmons
Conan O'Brien: John Krasinski, Ian Edwards
Lopez Tonight: Eva Mendes, Mike Epps, Carlos Santana
The View: Amy Poehler, Guy Fieri, a performance by the cast of "Sister Act: A Divine Musical Comedy"
The Talk: Angela Bassett, Dave Pontell
Regis and Kelly: Kate Hudson, Jennifer Hudson
Ellen DeGeneres: Meat Loaf, Sara Niemietz
Gayle King: Rob Lowe
Friday, May 6
David Letterman: Mike Birbiglia, "The Human Fuse" Brian Miser, Brother
Jay Leno: Steven Tyler, the Civil Wars
Jimmy Kimmel: Rerun TBA
Craig Ferguson: Will Ferrell, Olivia Munn
Jimmy Fallon: Edie Falco
Carson Daly: Paul Feig, Dan Harmon, the Airborne Toxic Event
Tavis Smiley: Raphael Saadiq
Chelsea Lately: Mary McCormack, Fortune Feimster, Gary Valentine, Ross Mathews (R 4/28/11)
The View: Edie Falco, Toni Braxton
The Talk: Eva La Rue, Gina & Patrick Neely, Crystal Darak, guest co-host Gina Neely
Regis and Kelly: Jodie Foster, Ginnifer Goodwin
Ellen DeGeneres: Kate Hudson
Gayle King: Christy Turlington
We had the chance to chat with actress and mom Melissa Joan Hart recently. Here's what this former Dancing with the Stars contestant had to say about her career, partnering with brands, Twitter - and of course, ABC's hit show.
Q: What have you been up to and what’s next?
MJH: We are still recording Melissa and Joey. We’ve been finishing up 18 new episodes that will start airing on June 29 and the first 12 episodes of the first season will come out on DVD on May 24. My mother and I have a production company called Heartbreak Films (we produced Sabrina and Melissa and Joey), and we have a couple of things in the works, from feature films to animated shows. We also have a fun little internet show that I hope to be doing with my siblings – kind of Kardashians meet Chelsea Lately.
Q: You’ve worked with several brands in the past, most recently Kellogg’s. What is important to you when you look to partner with a brand?
MJH: I like to find a brand that I can relate to. Something that I use, enjoy and most importantly something my family gets some benefit out of. With Kellogg’s, my kids love Fruit Loops, and it’s something that I grew up with. I think it’s a part of every family’s morning start. I also worked with Pull-Ups, and at that time I had two kids in diapers. So, I really like products that I tend to use.
Q: We have done a lot of projects with several participants on Dancing with the Stars. What has Dancing with the Stars done for you in terms of your own platform?
MJH: Well, one of the biggest things that the show did for me was that it helped my fan base. Audiences always have thought of me as the “Teenage Witch” and Dancing with the Stars was a way for the audience to see me in a more current realm. I am now more recognized as myself, not the characters I play. People would come up to be as “Sabrina”, but now people are coming up to me as Melissa John Hart!
Q: You are almost at 100,000 Twitter followers! How has Social Media changed the way you interact with fans?
MJH: I can now speak directly to the fans. Social Media has such instant results. It’s really nice to when I write something, like a trivia question, and see that I receive 200 responses within the first 3 minutes. But, I also have to be more cautious – that stupid comment I wrote at 2AM can be splattered everywhere.
Be sure to tune in to ABC Family when Melissa & Joey returns on June 19 at 8 p.m. ET.
Monday, March 28
Today: James Marsden, Sheryl Crow, chef Chuck White
GMA: Dana Delany, Bindi Irwin
David Letterman: Jack Hanna, Danny McBride
Jay Leno: Russell Brand, Lorraine Nicholson, Los Lonely Boys
Jimmy Kimmel: Sharon Osbourne, Bruno Tonioli, the Sounds
Craig Ferguson: Bob Geldof, Far East Movement
Jimmy Fallon: David Schwimmer (new to Twitter!), Jeff Musial, Brock Lesnar, Vanilla Fudge
Carson Daly: David O. Russell, Bouncing Cats, Two Door Cinema Club
Tavis Smiley: Gov. Mitch Daniels, Ted Danson
Daily Show: Dr. Mansour O. El-Kikhia
Colbert Report: Michael Moore
Conan O'Brien: Jake Gyllenhaal, Randy Jackson, Little Big Town
Lopez Tonight: Bethenny Frankel, D.L. Hughley, Seether
The View: Anne Heche, Ricki Lake, Judge Jeanine Pirro
The Talk: Larry King
Regis and Kelly: Sela Ward, Bindi Irwin, guest co-host Joy Philbin
Ellen DeGeneres: Keith Urban, Kaley Cuoco, Bethenny Frankel
Tuesday, March 29
Today: Christina Haag, Sandra Lee
GMA: Britney Spears (Her much anticipated "Femme Fatale" album drops today, 3/29), Susan Lucci
David Letterman: Snoop Dogg (New album "Doggumentary" drops today, 3/29)
Jay Leno: Howie Mandel, Dierks Bentley
Jimmy Kimmel: Johnny Knoxville, the latest "Dancing With the Stars" castoff
Craig Ferguson: Dr. Sanjay Gupta
Jimmy Fallon: Liv Tyler, Copyright Criminal All-Stars
Carson Daly: Neil Strauss, Death, Freddie Gibbs
Tavis Smiley: Michelle Rhee
Daily Show: TBA
Colbert Report: Dr. Anthony Fauci
Conan O'Brien: Paul Giamatti, Olivia Munn, Panic! At The Disco
Lopez Tonight: Vanessa Hudgens, Sergio Mendes
The View: Michael Chiklis, guest co-host Nicole Richie
The Talk: Patrick Warburton, Little Big Town
Regis and Kelly: Sara Ramirez, Susan Lucci, guest co-host Lisa Rinna
Ellen DeGeneres: Britney Spears, Heart
Wednesday, March 30
Today: Russell Brand
GMA: Nancy Grace, DWTS castoff, Sara Ramirez
David Letterman: Norm MacDonald, C.C. Sabathia, Willie Nelson, Norah Jones, Wynton Marsalis
Jay Leno: Helen Hunt, Gary Busey (hosts a very "Busey" Twitter feed), Good Charlotte
Jimmy Kimmel: Danny McBride, Sara Ramirez, Duran Duran
Craig Ferguson: Jerry O'Connell
Jimmy Fallon: Russell Brand, Gayle King, the Strokes
Carson Daly: Liana Liberato, Alex Prager, Goldheart Assembly
Tavis Smiley: Jeffrey Tambor
Daily Show: Jake Gyllenhaal
Colbert Report: Tim Shriver
Conan O'Brien: Greg Kinnear, Steve Schirripa, Mo Mandel
Lopez Tonight: Larry King, Brent Weinbach
The View: Sarah Silverman, Glenn Lowry, Rahna Reiko Rizzuto, David Muir
The Talk: Sheryl Crow, Dierks Bentley
Regis and Kelly: James Marsden, Dana Delany, guest co-host Cat Deeley
Ellen DeGeneres: Jennifer Hudson, Savannah Robinson, Christian Slater
Thursday, March 31
Today: Lisa Lillien, Scott Conant
GMA: Jake Gyllenhaal
David Letterman: Chris Rock, Ellen Page, Funeral Party
Jay Leno: Kourtney & Kim Kardashian, Fareed Zakaria, Mary Mary
Jimmy Kimmel: David Beckham, Wes Craven, Sum 41
Craig Ferguson: TBA
Jimmy Fallon: Elton John, James Marsden, Duran Duran
Carson Daly: Jonas Akerlund, George Watsky, Grouplove
Tavis Smiley: Bethany Hamilton, AnnaSophia Robb
Daily Show: Norm MacDonald
Colbert Report: Piers Gibbon
Conan O'Brien: Johnny Knoxville, Kaley Cuoco, Thompson Square
Lopez Tonight: Snoop Dogg, Brittany Snow
The View: Kate Winslet, Brooks & Leslie Douglass
The Talk: Nicole Sullivan, Kevin McKidd, Shaunie O'Neal
Regis and Kelly: Jake Gyllenhaal, Howie Mandel, guest co-host Carrie Ann Inaba
Ellen DeGeneres: Helen Hunt, James Marsden
Friday, April 1
Today: Anne Kreamer, Meryl Davis and Charlie White
GMA: Michelle Monaghan
David Letterman: James Franco, Tommy Johnagin, Royal Bangs
Jay Leno: Vin Diesel, Zachary Gordon, Scissor Sisters
Craig Ferguson: Paul Giamatti, Casey Wilson
Jimmy Fallon: Magic Johnson, Jerry Weintraub, Joey Kola
Carson Daly: Ted Leo, Walk the Moon, Charles Bradley and the Menahan Street Band, the Greenhornes
Tavis Smiley: Gayle Tzemach Lemmon
The View: Billy Ray Cyrus, Tory Burch
The Talk: Blake Shelton
Regis and Kelly: Regis and Kelly's 10th Anniversary Recap Special
Ellen DeGeneres: Kim & Kourtney Kardashian, OneRepublic