Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
This week will see a strong promotional push for the upcoming release of the final installment of the American Pie series, American Reunion out 4/6 (Seann William Scott on Jimmy Kimmel and Ellen 4/2 and Conan 4/4, Jason Biggs on Live with Kelly 4/2, Jay Leno 4/3, Jimmy Kimmel 4/4, and Ellen 4/6, Eugene Levy on David Letterman 4/4, Alyson Hannigan on Jimmy Fallon 4/4 and Chris Klein on Watch What Happens Live 4/3).
Also expect appearances by Jennifer Love Hewitt (Jimmy Fallon 4/2 and Ellen 4/5) promoting her new series The Client List and Tori Spelling promoting her new party planning book CelebraTori (Today Show, The View, and Watch What Happens Live 4/3).
Almost guaranteed to be entertaining: Saturday Night Live alums making the rounds (see Rachel Dratch on The View 4/2 and Jimmy Fallon 4/3, Dana Carvey on David Letterman 4/2, Maya Rudolph on Jay Leno 4/3, and Seth Meyers on David Letterman 4/3).
See the full talk show listings after the jump---
The 9th annual Sports Events Marketing Experience (SEME) conference starts today. Like last year, I am participating on a panel "The Changing Role of Media and Social Intelligence in Sports," at 2pm EST today alongside Mark Pesavento (USA Today Sports Media Group), Jeff Genthner (Fox Sports South), Scott Novak (Sports Illustrated) and Jimmy Lynn (JLynn Associates).
Follow along via Twitter at: #SEME2012, @theSEME or via my handle or the other panelists'.
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CONSUMER ELECTRONICS COME UP BIG
Three-time PGA Tour Winner Bubba Watson and Motorola Mobility joined to introduce MOTOACTV Golf Edition. NBA All-star Dwight Howard helped bring light to battery-giant Duracell’s “Rely on Copper to Go for the Gold” Olympic Games program, along with Summer Sanders, Hunter Kemper, Mark & Diana Lopez. Supermodel and Three Stooges co-star Kate Upton partnered with earphone giant Skullcandy to launch the first edition of their Supermodel Crew as part of a multi-year contract. Earlier this month, AT&T announced a deal with Beats by Dr. Dre on American Idol, to promote a new wireless, portable speaker system. Bad-boy Charlie Sheen is back in the spokesman space, most recently promoting DirecTV through effective self-degradation. Sheen also appears in new ad spots for car brand Fiat. Polk Audio brought on pro soccer player Heather Mitts to introduce UltraFit Sport Headphones for athletes and fitness types.
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