Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
The Oldie But (Potential) Goodie: Tim Allen
Tim Allen’s back to primetime after his successful and long stint as Tim “The Toolman” Taylor on Home Improvement, which ended its run in 1999. In the last decade-or-so, Allen has sprinkled his career with other lucrative gigs, most notably starring in the Santa Clause movie installments and voicing Buzz Lightyear in Disney’s the multi-billion-dollar enterprise Toy Story. Aside from acting, Allen has secured voiceover deals with Campbell’s Soup, Chevrolet, and Pure Michigan Travel. Up next, Allen will return to ABC for a half-hour comedy entitled Last Man Standing, where he will play a marketing director for a sports company who lives in a female-dominated household.
The New Guy: David Giuntoli
Reality stars: there’s hope. As a former star of MTV’s Road Rules/Real World Challenge, David Giuntoli has left the competition TV world and worked the guest-star circuit on shows like Nip/Tuck, Veronica Mars, Grey’s Anatomy, Ghost Whisperer, Cold Case, and Eli Stone. Now, Giuntoli will take the lead in NBC’s fairytale procedural Grimm (think Law & Order: Middle Earth). Additionally, Giuntoli partnered with Buzz.com, AT&T U-Verse’s review site launched in 2010 as a competitor to Yelp and Google Places.
The Could-be Megastar: Will Arnett
Will Arnett already has a faithful fan base, comprised mostly of the cult following from the prematurely cancelled Arrested Development. Others have seen his brilliant comedic performances on his reoccurring role as Alec Baldwin’s nemesis on 30 Rock and on the big screen in Blades of Glory, Hot Rod, Semi Pro, Let’s Go To Prison, and The Brothers Solomon. Many, probably without knowing, have heard his voice both in animated movies like Monsters vs. Aliens, Ratatouille, and Knight Rider, or in advertisements for GMC Trucks, CBS, Lamisil Medication. His newest project Up All Night, a comedy about parents struggling with a newborn, premiered last week on NBC, and co-stars funny women Christina Applegate and Maya Rudolf. We are gunning for Arnett this time around, since the actor still has extraordinary talent and vast marketing potential, despite the cancellations of his past TV projects Running Wilde in 2010 and animated Sit Down-Shut Up in 2009.
A Leading Man in The Making: Jason O’Mara
FOX’s Terra Nova is getting a lot of buzz, partially because of Steven Spielberg’s role as executive producer, and partially because of its large price tag ($4 million per each of the 13-epsiode order, which of course, does not even include the massive budget for its vast marketing campaign.) Described as “LOST, with dinosaurs,” the sci-fi time travel drama launches September 26 and features a cast disproportion to its production cost. Leading the group, Irish actor Jason O’Mara will play as Jim Shannon, the father of a futuristic, time-traveling family seeking to avoid the threat of human extinction. Once a member of The Royal Shakespeare Company, O’Mara arrived stateside to appear in dramas In Justice and Life On Mars, both short-lived. Now he is taking center stage in a costly and much-anticipated project, which could succumb to the fate of his earlier TV work or catalyze his mainstream breakthrough, a la Patrick Dempsey in Grey Anatomy or Hugh Laurie in House.
No comments yet.
Comments