What We Do
First Call acts as your celebrity advisor from start to finish. We are objective in our approach to ensure the campaign meets its goals. Whether for a Fortune 500 company, an advertising agency, a public relations firm or a boutique business, First Call helps maximize the use of a celebrity through every step of a campaign.
Our highest priority is choosing a celebrity whose value exceeds his/her cost. Mastering this equation is crucial to the success of a campaign, and this is where we come in.
For Advertising Campaigns, we do everything from selecting the talent to negotiating terms to executing the program - our capabilities are full-service. We've placed talent in all types of media including print campaigns, TV commercials, the web and outdoor.
For PR Programs, we ensure that the spokesperson a brand chooses becomes synonymous with the brand's core values and attributes. We are experienced in providing talent solutions for satellite media tours, radio media tours, press events, viral marketing campaigns, network interviews and other national and regional PR outlets.
For Corporate Speeches, Meet-and-Greets and Hospitality, we understand the challenges that come along with choosing the right celebrity, speaker or influencer. We will work with you to ensure that the talent you use is best suited for your needs and that your event is a first class experience.
Our primary Research is customized, up-to-date market information that targets your consumer. We measure and weigh brand attributes against different celebrities to pinpoint who would work best for a specific campaign. This research gives you additional feedback about the quality and relevance of the celebrity you are choosing for a project. See what we mean by checking out some of the case studies on the right.
Some examples of our recent partnerships include:
• Ocean Spray → Richard Simmons• SemGroup → Vince Gill
• McDonald's → Michael Phelps
• LIFE Foundation → Mark Wahlberg
• Sylvania → Kelly Rutherford
• Applica Consumer Products → Monica Seles
• Degree → Stylists Cristina Ehrilich & Estee Stanley
• Zatarain's → Chef John Besh
• Concerta → Debbie Phelps
• Ronald McDonald House Charities → Cindy Crawford
• Klondike → Andy Samberg, Jorma Taccone & Akiva Shaffer
• Adidas → Tracy Anderson
• Siemens → Paula Zahn
• Karastan → Kelly Preston, Mariska Hargitay & Evangeline Lilly
• Liberty Mutual → Holly Robinson Peete
• California Avocado Commission → Lenny Krayzelburg
• Listerine → Denise Austin
• Susan G. Komen for the Cure → Cynthia Nixon & Gabrielle Union