How We Do It

Review Brand Identity & Program Goals Create Campaign Criteria Identify Appropriate Celebrities Negotiate & Execute Analyze
  • Understand Brand Identity and Attributes
  • Review Target Demographics
  • Discuss and Prioritize Goals and Objectives
  • Recommend Value-added Ideas
  • Agree on Program Tactics
  • Determine Timeline
  • Discuss Celebrity Value vs. Budget
  • Media and Consumer Value
  • Rising Star vs. Established
  • Costs
  • Relevance
  • Availability Through Term
  • Draft Contract
  • Pick a Lead Negotiator
  • Negotiate Renewals or Extensions
  • Research
  • Post-Program Analysis