What We Do
BRAND: Karastan
Objective
Make the advertising campaign come to life and become "water cooler conversation."
Results
First Call secured emerging star Evangeline Lilly, who had just started her run on the hit television series Lost. The company had used actress Andie McDowell and spa-owner Marcia Kilgore in the past, but this was Lilly's first corporate partnership. Lilly's personal attributes were a great match for the high-style brand, making the campaign a huge success.