Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
Holiday Fashion
On the heels of Heidi Klum and others, Demi Moore signed on with Ann Taylor for their 2011 Holiday Campaign. Moore has a long-term partnership with the clothing line, but this is the first holiday campaign she has been the face of. Actress Megan Fox was named the face of Armani Beauty’s holiday campaign. Fox has also been featured in ads for Armani Jeans and Armani Emporio Underwear. Global brand H&M focuses on family bonding this holiday season with several celebrities involved including sisters Karen and Kate Elson, Georgia May Jagger and her mom Jerry Hall. Nicole “Snooki” Polizzi has teamed up with HSN for “two hours of fun and unexpected gifts” including licensed apparel and beauty products. Retail giant Barney’s tapped into their inner little monster and partnered with Lady Gaga for “Gaga’s Workshop” – a display that has everything from clothing to candles.
Season of Giving
In its annual campaign, St. Jude’s Children’s Hospital has tapped the celebrity of Jennifer Aniston, Robin Williams, Morgan Freeman, George Lopez, Shaun White, Dwyane Wade and singer Luis Fonsi who have joined Marlo Thomas in helping raise awareness and funds for the research and treatment of pediatric cancer and other deadly childhood diseases. Actress, mom and DWTS alum Jennie Garth was named the 2011 Ambassador for the Water4 holiday initiative which supplies rural communities with clean water and trains and educates its residents to be their own solution. NBA Legend Shaquille O’Neal is back with Toys-R-Us for his annual “Join Shaq Give Back” campaign to benefit Toys for Tots. Justin Bieber released his first Christmas album (which includes collaborations with rapper Busta Rhymes and Bieber’s mentor Usher) and paired the release with a “Believe Charity Drive” where fans are encouraged to donate to the seven charities he’ll be supporting with proceeds from the holiday album. Beringer wines has partnered with the Deen Brothers for the second year to kick off the holiday season and their Million Meals charity initiative. For every purchase of Beringer Founders’ Estate wine during December, a dollar goes to hunger charities worldwide.
No comments yet.
Comments