Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
Big thanks to ESPN 980 for having us on last Friday to talk all things NFL and marketing. From RGIII and Andrew Luck to the Dallas Cowboys and Washington Redskins – we shared insight on what factors make players and teams marketable to brands. You can listen to the full conversation HERE.
Last week, we were able to be part of a conversation with LA Times’ Joe Flint on the increasing prevalence of celebrity commercial voice overs. While some argue that the voices aren’t worth it and “don’t increase sales,” we shared insight as to why that might not matter. You can read the full article HERE.
We recently spoke with Natalie Zmuda at AdAge about the hottest talk show host out there: Ellen DeGeneres and her new campaign for J.C. Penney. The campaign is part of a larger re-branding effort by J.C. Penney (now going by “JCP”) and according to a JCP spokesperson, Ellen has been an important asset. You can read the full article HERE.
We had fun chatting with Forbes’ Meg Casserly about Madonna’s “comeback,” if she ever went away. The icon just released a music video for the latest single, “Girl Gone Wild,” off her new album MDNA and has launched herself back into the conversation. At the end of the day, as we point out, Madonna is Madonna. You can read the full article » Read More
We spoke with Barry Janoff, a Yahoo! Sports contributor, this week about the escalating “cola wars” and how athletes and celebrities help brands break through this crowded space. Recently – consumers have abandoned soft drinks for energy drinks and specialty waters. Cola companies are looking to 1. reverse the trend and 2. attract consumers to their product leveraging influencers like Kobe Bryant (Sprite), Erin Andrews (Mountain Dew) and » Read More
As the 14th season of Dancing With the Stars gets ready to kick off tonight - Ad Freak invited us to once again share our DWTS cast marketing predictions. Our front runners include Jaleel White aka “Urkel,” Extra! co-host Maria Menuonos, Super Bowl Champion Donald Driver and Univision TV star William Levy. You can read the full article HERE. Thanks again to Tim Nudd for including us.
The latest cast of ABC’s Dancing With The Stars was announced this morning on Good Morning America. This season’s cast includes the typical myriad of industries including Disney/ABC crossover stars, an older generation star and sports. Thanks to Forbes writer Meghan Casserly for including our thoughts in her piece about the potential benefit of DWTS for former Green Bay Packer Donald Driver. You » Read More
We recently discussed the future of Ryan Braun post-drug scandal appeal with Don Walker of the Milwaukee Journal-Sentinel. As we pointed out in the article, the process has been incredibly favorable for Braun, as it has occurred in the off-season and not when the public is talking about baseball 24/7. Additionally, he has the opportunity to stay out of conversation until it » Read More
We had a great discussion with Fox Business’ Robert Gray on the newfound and seemingly overnight celebrity of New York Knicks guard Jeremy Lin. Currently, his only endorsement deal is with Nike, but as we shared, that will change in the coming months – especially for brands with a springtime launch/campaign or a strong Chinese-American demographic. You can read the full article » Read More
Thanks again to Tim Nudd for the guest post opportunity. You can read the full article HERE, where we discuss the marketing winners (and loser) of Super Bowl XLVI.
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