Octagon First Call


About First Call

Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More

Protecting Media Efforts in Talent PR Campaigns

Press is a huge component of many talent programs and often times success is determined by media impressions. But celebrities are constantly in demand for media interviews, whether for professional obligations or other branded programs, so here are a few tips for making sure you maximize earned media with talent.    Exclusivity language is key.  Push to carve out media blackout periods » Read More

November 1, 2013 | Comments: 0

Expert Q&A: FRUKT’s Nick Morgan

Music’s big day is coming up this Sunday (see Grammy Awards). With all the past year’s top music in the air, we decided to get a perspective on the season and the music landscape from a music expert. Enter Nick Morgan. As a creative lead at Ricall, Nick placed music into film, TV shows and advertising. Then, at Chrysalis Music he led all pitches » Read More

February 8, 2013 | Comments: 0

Why Hiring A Celebrity Is Like Buying A House

Few people ever get the opportunity to hire a celebrity to be a brand spokesperson/endorser. Yet, if you have ever purchased a home, you have encountered (and overcome) many of the same issues faced by buyers in the celebrity marketplace.   Our experience in matching celebrities and brands has revealed some parallels between buyers in our world and those in the real » Read More

November 7, 2012 | Comments: 0

64 Twitter Handles to Follow for Full 64th Primetime Emmy Coverage

For everyone not attending the Emmy Awards tonight (or those with FOMO anxieties), we’ve compiled an extensive list of commentators, news outlets, celebrities, and presenters who you will want to twitter-track for live Emmy details. Coverage begins at 5pm ET/2pm PT today on ABC and E! Ms. Julia Louis-Dreyfus has already run 4 miles in prep for her 13th Emmy nod. It’s time » Read More

September 23, 2012 | Comments: 0

Insight from Our Interns

As this week concludes Octagon First Call’s summer internship program, we asked our three awesome interns to share some of their key learnings from their summer with the team:   Adam Block, Lafayette College:   So many factors to consider. It would seem that matching a celebrity with a brand would be a straightforward task, but it’s not a simple process that » Read More

August 8, 2012 | Comments: 0

Digital Olympics: Three Things You Should Know

Aside from the extreme global exposure through television and radio broadcasting, the Games are becoming even further broadcasted though digital media coverage. Here are three things you need to know about the Games going online.   1.  Digital Olympics is pretty new Fully digital coverage began with the 2008 Beijing Olympics that provided freely available content including live and on-demand coverage along » Read More

July 24, 2012 | Comments: 0

4 Tips for using Celebrity Spokespeople on Twitter

By Paige Keffer  (see all team member profiles here)   1. Followers Aren’t Everything – Of course, one of the major factors in considering a spokesperson for a Twitter-centric program is the number of followers. However, if a celebrity has 800,000 followers – but has tweeted three times in the past four months – does that really benefit the brand? One exception may be » Read More

April 6, 2012 | Comments: 0

(Final) Four Tips for Hiring Talent at the NCAA Tournament

As the Final Four hits New Orleans this weekend (through Monday), I wanted to share four corporate hospitality tips for brands hiring talent as they descend into a new city. This year is especially unique because of the intriguing in-state Louisville v. Kentucky match-up.   A People-Person is Key - Your invited guests are already excited about the Final Four. They have been » Read More

March 28, 2012 | Comments: 0

6 Factors to Consider when Using Talent at the Super Bowl

- Money. You don’t need to overpay for talent at the Super Bowl. The difference between A, B and C list celebrities is minimized this specific week because of the attention of all fans and willingness of the media to have all athletes and celebrities on their air. Friday media time is typically reserved for more A-listers as that is when the » Read More

January 25, 2012 | Comments: 0

Five Things That Brands Should Consider for 2012 Celebrity Deals

1. PR exclusivity issues. With more brands spending money with PR and/or Digital only campaigns, celebrities are bumping into themselves when they have multiple deals. Exclusivity should no longer be limited to product category, but should now include media time. With the exception of the celebrity’s existing deal with tv/film/tour/sports team, branded media interviews should never overlap. Make sure you carve out » Read More

December 28, 2011 | Comments: 0