Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, » Read More
All eyes turn to Austin this weekend as South by Southwest (SXSW) kicks off two weeks of film, music and technology-focused events on Friday. Launched in 1987, SXSW has become a cultural powerhouse in both the festival world and in mainstream media. To celebrate the influence SXSW has had on pop culture over the last 26 years, we rounded up five interesting » Read More
As promised in last week’s post on mid-season TV pilot premieres, here is the mid-season lineup for ABC and the CW. ABC Red Widow Premiere: Sunday, March 3rd at 9pm Air Time: Sundays at 10pm (Beginning March 10th) Plot: Marta gets swept up in the family business after her gangster husband’s murder. She’ll do whatever it takes to avenge his death » Read More
The fall television season has come and gone. With a handful of fall hits, misses and everything in between behind them, networks are now gearing up dish out their mid-season replacements. This year, the broadcast networks are pushing out a whopping 16 mid-season shows between them. Just as we did for the fall season’s new crop, we’re rounding up all of this » Read More
A few weeks ago, we wrote about the new shows for NBC and ABC, CBS and FOX, and The CW. Since then we have been closely monitoring the ratings and social buzz for each show. CBS hit the right chord with its new drama offerings Vegas and Elementary dominating their timeslots and demos week to week. NBC is also doing well with » Read More
Every summer, Octagon hosts 25+ interns for “The Octagon Experience.” Here’s a guest post from two of our interns, Alexis Davis and Sarah Tort: Fast Company recently released their top 100 Most Creative People in Business. We decided to use their list to select our personal top 10 most creative people who we feel we can best learn from. Adam » Read More
In a few weeks, we’ll begin the summer movie season. After years of build-up thanks to back-to-back Marvel releases and buzz surrounding the final installment of Christopher Nolan’s Batman series, we’ll see a return to “comic book movies,” with five based on various action heroes. The trend hit a peak in the early part of the decade with the release of the Toby McGuire-fronted Spider » Read More
There is nothing better in work than when planning comes through to the optimum result…..and last night, it did! We helped Motorola launch their new golf GPS device @Motoactv just weeks ago using @BubbaWatson as the global golf ambassador. And as the world now knows, he is the new 2012 Masters Champion. He used the @Motoactv device at Augusta during Monday’s practice » Read More
The 76th Masters Tournament starts today at the Augusta National Golf Club, one of two golf courses in the world that provides a bigger story line each year than the players who will actually be playing the course. The Masters is inherently different than every other golf tournament; here’s why: Exclusivity and Tradition – Most golf tournaments have numerous sponsors at » Read More
The 9th annual Sports Events Marketing Experience (SEME) conference starts today. Like last year, I am participating on a panel “The Changing Role of Media and Social Intelligence in Sports,” at 2pm EST today alongside Mark Pesavento (USA Today Sports Media Group), Jeff Genthner (Fox Sports South), Scott Novak (Sports Illustrated) and Jimmy Lynn (JLynn Associates). Follow along via Twitter at: #SEME2012, » Read More
What an experience this past week at the 2012 IMG World Congress of Sports and Forty Under 40 Celebration. Truly honored to be part of this group. I spent some time with some fantastic people and really looking forward to working with them in the future….including SUM’s David Wright, Fenway Sports Management’s Billy Hogan and Under Armour’s Kip Fulks. Also a » Read More
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