Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
In a few weeks, we’ll begin the summer movie season. After years of build-up thanks to back-to-back Marvel releases and buzz surrounding the final installment of Christopher Nolan’s Batman series, we’ll see a return to “comic book movies,” with five based on various action heroes. The trend hit a peak in the early part of the decade with the release of the Toby McGuire-fronted Spider » Read More
There is nothing better in work than when planning comes through to the optimum result…..and last night, it did! We helped Motorola launch their new golf GPS device @Motoactv just weeks ago using @BubbaWatson as the global golf ambassador. And as the world now knows, he is the new 2012 Masters Champion. He used the @Motoactv device at Augusta during Monday’s practice » Read More
The 76th Masters Tournament starts today at the Augusta National Golf Club, one of two golf courses in the world that provides a bigger story line each year than the players who will actually be playing the course. The Masters is inherently different than every other golf tournament; here’s why: Exclusivity and Tradition – Most golf tournaments have numerous sponsors at » Read More
The 9th annual Sports Events Marketing Experience (SEME) conference starts today. Like last year, I am participating on a panel “The Changing Role of Media and Social Intelligence in Sports,” at 2pm EST today alongside Mark Pesavento (USA Today Sports Media Group), Jeff Genthner (Fox Sports South), Scott Novak (Sports Illustrated) and Jimmy Lynn (JLynn Associates). Follow along via Twitter at: #SEME2012, » Read More
What an experience this past week at the 2012 IMG World Congress of Sports and Forty Under 40 Celebration. Truly honored to be part of this group. I spent some time with some fantastic people and really looking forward to working with them in the future….including SUM’s David Wright, Fenway Sports Management’s Billy Hogan and Under Armour’s Kip Fulks. Also a » Read More
By Michael Wieder Coming back from SXSW, you get bombarded by questions from people who have never been. I was there for 9 days (half of interactive and all of music) and I am still recovering from the lack of sleep and the terrible (yet amazing) food choices that Austin has to offer. When people ask “How was it?” The only » Read More
Deals/Appearances CoverGirl, Olay, Venus + Grammys = Grammy Glam Event: PRNewsWire Erox + Adrianne Curry: PRNewsWire Candies + Lea Michelle: PRNewsWire LL Bean + National Parks to celebrate 100th birthday: MediaPost Jeanette McCurdy, Nathan Kress + Ariana Grande + St. Jude Math-A-Thon sweepstakes: PRNewsWire Country Financial + Trace Adkins: PRNewsWire Kellie Pickler + Fresh Step cat litter: PRNewsWire Rickie Fowler + Cobra Golf: PRNewsWire DiGiorno + Jay » Read More
On this special day, I am reminded of a fantastic PSA program we did with (at the time) NFL Head Coaches Tony Dungy, Herm Edwards and Dennis Green in 1999. Besides the TV PSA, the three coaches, wives and I spent the day in Washington, D.C. cleaning/painting an run-down apartment complex and went to a White House ceremony with President Bush and » Read More
What do Shaft, a sports analyst, a Blackberry coma, and a pop icon all have in common? They’re all responsible for this week’s Hodgepodge Most Valubale Tweets of the Week. Samuel L Jackson – The omnipresent actor finally put his @SamuelLJackson handle to use during a segment on Late Night With Jimmy Fallon, when he teamed up with the social-media-obsessed talk show » Read More
Much has changed since our discussion about fall TV’s marketing potential. As custom with this time of year, TV comes, some of it stays, and others go away. Let’s take a look at some of this year’s victims and survivors: - The Playboy Club on NBC. The peacock’s attempt to capture the allure of 1960s Chicago ended up being the first castaway » Read More
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