Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
We’re 100 days out from the 2012 London Games and that means we’re edging toward full Olympic frenzy. In Times Square today, athletes will sign autographs from a USOC branded red double-decker bus with “Road to London” inscribed on the side. Additionally, the USOC announced a new campaign: #RaiseOurFlag – where $12 gets you a stitch in the Opening Ceremonies flag. » Read More
Once again, Masters week is upon us. Though Round one doesn’t start until Thursday, you can expect constant coverage all week. Below is our list of handles and hashtags to follow, apps to download and where to watch for all the scoop and real-time updates on what’s happening on and off the course. WHO TO FOLLOW: The Players Aaron Baddeley (@AaronBadds) Bubba » Read More
Below are 10 quality Twitter follows and 5 hashtags to stay up to date on all things SXSW. @SXSW – The Official handle of the event @LivefromSXSW – Official handle sharing updates about parties and events. Follow along to wish you were there! @swonderlin – Stephanie Wonderlin is the official social media host of Chevy at SXSW #ChevySXSW – she’ll be hosting » Read More
The 84th Academy Awards are just days away. Here’s our guide for who to follow, what to download and the key hash tags you’ll need leading up to the big night. Who to Follow: @TheAcademy – The Official Academy Awards Twitter Handle @BillyCrystal– Host of the biggest night in film @RobinRoberts, Tim Gunn, @LouiseRoe, @JessCagle and @NinaGarcia will host ABC’s “Oscars Red Carpet Live” » Read More
As the Super Bowl week activities get underway this week, we wanted to share our list of the most valuable Super Bowl XLVI tweeters. Join in on the conversation using one of the hashtags below and be sure to check back here next Monday as we re-cap the full week of celebrity-brand deals, Super Bowl commercials, celebrity appearances, parties and more…. MEDIA » Read More
Twitter rolled out new mobile and web platforms this week, all in a not-so-subtle push to increase the microblog’s potential for monetization and community growth. Twitter houses about one billion tweets a week generated by over 100 million users, who contributed to the company’s $140 million profit in 2011. If you don’t think that Twitter is a place of value or fosters » Read More
Thank you Evan Carmichael for including me in your Top 50 Marketers to follow on twitter. Not sure if I am worthy of the list but it was great to see others that I can learn from on it. Others on the list that I follow daily include @TedChris, @AdAge, @eMarketer, @TrendHunter, @NielsenWire, @LeeApplbaum. We too keep a list of must follows » Read More
With a crazy night in baseball, an appeal to help Haiti, a space giant taking on the Twitterverse, a fistfight spurned from a Twitter fight, and a few others, this week’s Twitter all stars include: Jason Stark – ESPN baseball commentator who documented the sport’s crazy Wednesday night to his 103,000+ followers live. Alyssa Milano – Tweeted to her 1.7MM on behalf » Read More
The 63rd annual Primetime Emmy Awards are set to air this Sunday at 8pm EST on FOX. With the Emmy buzz in full swing, we wanted to share our top 8 Twitterers to follow before, during, and after the event: Television Academy (@PrimetimeEmmys) – Get a behind-the-scenes look at the awards show, exclusive interviews and sneak peaks of what’s to come. Host, » Read More
The Saints and the Packers will face off tonight, opening the NFL’s 2011-2012 season. Join the buzz with these 10 must-follow NFL Twitter users (outside of players): Adam Schefter @adamschefter (964k followers) – Host of NFL Insider with great nuggets Brian Billick @coachbillick (31k followers) – Former Baltimore Ravens Super Bowl champion and current analyst for the NFL Network and contributor to » Read More
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