Octagon First Call


About First Call

Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More

When Folk Bands Play the Brand Game

This guest post was written by our Los Angeles intern, Cyrus Behzadi.   Bob Dylan went electric for the first time in 1965 at the historic Newport Folk Festival, which will kick off its 41st edition on July 26th. His set was met with a chorus of resounding boos because of the crowd’s perceived image of Dylan effectively “selling out” and heading » Read More

July 24, 2013 | Comments: 0

Spotlight On: Kaley Cuoco

This week, we’re shining our spotlight on The Big Bang Theory’s Kaley Cuoco, who looks to be this generation’s Jennifer Aniston, a brand star we recently wrote about. As the female lead on one of the most-watched sitcoms currently on television, Kaley is also balancing her career by dabbling in select film roles, much as Jen did while she starred on Friends, » Read More

February 12, 2013 | Comments: 0

Comedy Stars We’d Like to See as Award Show Hosts

In the past month, both the Oscars and the Golden Globes announced their selections for master of ceremonies for their respective programs.  With the selection of Family Guy and Ted creator Seth MacFarlane, the Oscars look to be targeting the traditionally elusive male audience to their show while also introducing MacFarlane to a wider audience. On the flip side, the Gold Globes » Read More

October 23, 2012 | COMMENTS: 1

A Look at New Shows This Fall: CBS and FOX

Continuing our overview of this fall’s new TV offerings, check out the new additions to the CBS and NBC lineups. We’ll be keeping an eye out in the coming weeks to see which series hit and which ones miss.   CBS Partners Premiere: Monday, September 24 Air Time: Mondays at 8:30pm Plot: Louis and Joe are best friends and partners in an » Read More

September 18, 2012 | Comments: 0

Daytime Talk Shows Take Center Stage in Fall TV

As the Fall TV season kicks off, we wanted to highlight five new daytime talk shows from familiar media personalities that hit airwaves yesterday. From Katie Couric and Ricki Lake returning to the talk show arena, to Jeff Probst and Steve Harvey starting anew – brands have new shows to pitch and new talent to consider. What will you be watching?   » Read More

September 11, 2012 | Comments: 0

DWTS: All-Stars Partners Announced

A couple weeks ago, we shared the new cast of Dancing with the Stars: All-Stars and took a look back at their marketing success since appearing on the show the first time around. Today, the highly-anticipated dancing match-ups were announced:   It’s interesting to note that five couples were partners in the past, which may prove to be an advantage over new » Read More

August 13, 2012 | Comments: 0

Comic Con 2012

Similar to South by Southwest’s evolution, Comic Con’s prominence has attracted brand presence, which leverages the already existing migration of celebrities and personalities to San Diego for premieres, panel discussion, and parties all intended to promote TV, movie, and video game entertainment.  Last year, for example, Seth Green and Olivia Munn teamed up with Entertainment Weekly magazine to launch Batman: Arkham City, » Read More

July 10, 2012 | Comments: 0

Andy Griffith: A Look Back at Brand Partnerships

Sad morning as news broke that the legendary Andy Griffith passed at the age of 86. Griffith charmed audiences with his Southern hospitality and warm demeanor for more than 50 years on television, Broadway, music and movies. Best known for the self titled “Andy Griffith Show,” on which he played a small-town sheriff, Griffith also lent his likeness to many ad campaigns » Read More

July 3, 2012 | Comments: 0

DWTS Marketing Predictions: How We Did

Back in March, we included our Season 14 marketing predictions in a guest post for AdFreak.  As we mentioned in the post, the cast chatter was minimal leading up to the premiere and we felt that DWTS had “played it safe” with no polarizing figure (i.e. Nancy Grace, Bristol Palin, Kate Gosselin, etc.). This led to the lowest-rated season premiere in DWTS » Read More

May 23, 2012 | Comments: 0