Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
Yesterday we spoke about a few promising personalities that have potential to seamlessly crossover, or continue, work in the brand world. Here are a few more interesting picks to look out for. Lucy Liu The Asian-American actress best known for her roles on the television drama Ally McBeal and the film franchises Charlie’s Angels, Kill Bill (Vol. 1 and 2), and » Read More
As Upfronts continue and TV networks reveal their 2012 plans, we say hello to new faces and goodbye to others. With each new series comes opportunity for new or familiar names to break through and place themselves firmly on brand’s short lists. Upfronts season began with a shockwave that Twitter collectively determined could only be a rumor: 30 Rock and Community » Read More
The James Beard Food Awards, often referred to as the “Oscars of the Food World,” are held the first week of May and honor the finest chefs, restaurants, wine professionals, journalists, cookbook authors and food professionals. Votes are cast by more than 600 culinary professionals and recipients receive a coveted bronze medallion etched with an image of the late James Beard. The » Read More
Starting this Friday, the Coachella Valley Music and Arts Festival – simply known as Coachella – will begin the first of two identical, consecutive weekends of live concerts and art displays in Indio, California, just outside the desert city of Palm Springs. Beginning from modest roots, Coachella has transformed into a machine for talent, fans, and brands alike, surging from its origins as a two-day » Read More
This Saturday, celebrities will take to Hollywood for the 25th annual Nickelodeon Kids’ Choice Awards. The 2012 edition of the show will be hosted by actor, rapper and dad Will Smith, who has previously won 10 Kids’ Choice Awards himself, including the Hall of Fame Award in 1997 and the WannaBe Award in 2003. Smith, a first-time host, is utilizing the » Read More
No matter if it was SXSW or not, Austin is an emerging city with great music and food. With SXSW here both of these are multiplied exponentially. I have never seen more musicians and food trucks in one place. Companies are using both of these as ways to connect with the festival attendees. One company that did this exceptionally well was Squarespace. » Read More
While The Simpsons have been entertaining families for over two decades (it is the longest-running primetime scripted television series of all time), the show and its characters have had an even greater impact for marketers. The Simpsons have appeared in 59 international TV commercials, including Coca-Cola’s recent 2010 Super Bowl commercial. Longtime partner Butterfinger consistently used The Simpsons from 1988-2007 in dozens » Read More
The 11th annual Food Network South Beach Wine & Food Festival kicks off today in Miami and will run through this weekend. Presented by Food & Wine Magazine, the festival has grown immensely since its 1997 inception, much in part by the expanding presence and community of celebrity chefs. This year’s group includes headliners like Rachael Ray, Emeril Lagasse and Guy Fieri, » Read More
Last night NBC aired Betty White’s 90th Birthday: A Tribute to America’s Golden Girl, which featured Mary Tyler Moore, President Obama, Tina Fey and William Shatner, among others, wishing her the best. The special, followed by the new reality show Betty White’s Off Their Rockers (which features senior citizens plays pranks on young people), shows once again the power of Betty White. » Read More
On December 31st some of the year’s biggest names in entertainment will be hosting and attending New Year’s Eve parties and programs across the world. We’ve outlined a few of the most star-studded television events and high-profile parties for your NYE’s knowledge: Most Star Power in one show: Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest: Fergie will co-host for the » Read More
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