Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, » Read More
This week, we’re shining our spotlight on The Big Bang Theory’s Kaley Cuoco, who looks to be this generation’s Jennifer Aniston, a brand star we recently wrote about. As the female lead on one of the most-watched sitcoms currently on television, Kaley is also balancing her career by dabbling in select film roles, much as Jen did while she starred on Friends, » Read More
In the past month, both the Oscars and the Golden Globes announced their selections for master of ceremonies for their respective programs. With the selection of Family Guy and Ted creator Seth MacFarlane, the Oscars look to be targeting the traditionally elusive male audience to their show while also introducing MacFarlane to a wider audience. On the flip side, the Gold Globes » Read More
Continuing our overview of this fall’s new TV offerings, check out the new additions to the CBS and NBC lineups. We’ll be keeping an eye out in the coming weeks to see which series hit and which ones miss. CBS Partners Premiere: Monday, September 24 Air Time: Mondays at 8:30pm Plot: Louis and Joe are best friends and partners in an » Read More
As the Fall TV season kicks off, we wanted to highlight five new daytime talk shows from familiar media personalities that hit airwaves yesterday. From Katie Couric and Ricki Lake returning to the talk show arena, to Jeff Probst and Steve Harvey starting anew – brands have new shows to pitch and new talent to consider. What will you be watching? » Read More
A couple weeks ago, we shared the new cast of Dancing with the Stars: All-Stars and took a look back at their marketing success since appearing on the show the first time around. Today, the highly-anticipated dancing match-ups were announced: It’s interesting to note that five couples were partners in the past, which may prove to be an advantage over new » Read More
Similar to South by Southwest’s evolution, Comic Con’s prominence has attracted brand presence, which leverages the already existing migration of celebrities and personalities to San Diego for premieres, panel discussion, and parties all intended to promote TV, movie, and video game entertainment. Last year, for example, Seth Green and Olivia Munn teamed up with Entertainment Weekly magazine to launch Batman: Arkham City, » Read More
Sad morning as news broke that the legendary Andy Griffith passed at the age of 86. Griffith charmed audiences with his Southern hospitality and warm demeanor for more than 50 years on television, Broadway, music and movies. Best known for the self titled “Andy Griffith Show,” on which he played a small-town sheriff, Griffith also lent his likeness to many ad campaigns » Read More
We are truly proud to have been part of the process. Schweppes is launching a new campaign with actor Pierce Brosnan (former James Bond, of course) in for its new release in the Japanese market. You can see the spot HERE.
Back in March, we included our Season 14 marketing predictions in a guest post for AdFreak. As we mentioned in the post, the cast chatter was minimal leading up to the premiere and we felt that DWTS had “played it safe” with no polarizing figure (i.e. Nancy Grace, Bristol Palin, Kate Gosselin, etc.). This led to the lowest-rated season premiere in DWTS » Read More
Yesterday we spoke about a few promising personalities that have potential to seamlessly crossover, or continue, work in the brand world. Here are a few more interesting picks to look out for. Lucy Liu The Asian-American actress best known for her roles on the television drama Ally McBeal and the film franchises Charlie’s Angels, Kill Bill (Vol. 1 and 2), and » Read More
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