Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
Today marks the start of May and with the long awaited release of The Avengers this Friday, summer movie season has commenced. The next major comic book release, Men in Black 3, will hit theaters May 25 after a decade-long hiatus. Following in the footsteps of The Avengers, the film is sure to see a strong performance in its opening weekend and will continue the » Read More
Today, ESPN’s SportsNation will unveil the cover athlete of EA Sports’ 2013 NFL Madden football video game. Since EA Sports acquired the NFL licensing rights in 1993, the game has gained cult-like status: over 85 million copies have been sold, generating over $3 billion in sales from more than 7 million dedicated users, according to Grantland. Starting last year, EA put » Read More
We’re 100 days out from the 2012 London Games and that means we’re edging toward full Olympic frenzy. In Times Square today, athletes will sign autographs from a USOC branded red double-decker bus with “Road to London” inscribed on the side. Additionally, the USOC announced a new campaign: #RaiseOurFlag – where $12 gets you a stitch in the Opening Ceremonies flag. » Read More
There is nothing better in work than when planning comes through to the optimum result…..and last night, it did! We helped Motorola launch their new golf GPS device @Motoactv just weeks ago using @BubbaWatson as the global golf ambassador. And as the world now knows, he is the new 2012 Masters Champion. He used the @Motoactv device at Augusta during Monday’s practice » Read More
This week will see a strong promotional push for the upcoming release of the final installment of the American Pie series, American Reunion out 4/6 (Seann William Scott on Jimmy Kimmel and Ellen 4/2 and Conan 4/4, Jason Biggs on Live with Kelly 4/2, Jay Leno 4/3, Jimmy Kimmel 4/4, and Ellen 4/6, Eugene Levy on David Letterman 4/4, Alyson Hannigan on Jimmy Fallon 4/4 and Chris Klein on Watch What Happens Live 4/3). Also » Read More
CONSUMER ELECTRONICS COME UP BIG Three-time PGA Tour Winner Bubba Watson and Motorola Mobility joined to introduce MOTOACTV Golf Edition. NBA All-star Dwight Howard helped bring light to battery-giant Duracell’s “Rely on Copper to Go for the Gold” Olympic Games program, along with Summer Sanders, Hunter Kemper, Mark & Diana Lopez. Supermodel and Three Stooges co-star Kate Upton partnered with earphone giant Skullcandy to launch » Read More
Really excited to be part of today’s launch of the new MOTOACTV device with golf capabilities. Having Bubba Watson as our global ambassador is perfect for this program. You can read the full press release HERE.
Last week, DIRECTV launched a new :30 advertising spot featuring MLB great Albert Pujols; his first ad as part of the Anaheim Angels. We are proud to have assisted DirecTV in securing Pujols for the spot. We think it turned out great but see for yourselves below:
Dancing with the Stars began its fourteenth season last night, ushering in another movement of TV talent, marketing potentials, and unexpected heroes. As we have pointed out before, social media and Twitter numbers are interesting metrics to analyze the effects of ABC’s cash-cow on its contestants, and how Dancing can put a much-needed lens on talent, unleashing marketing prowess of has-beens and » Read More
This week’s talk show appearances are are saturated with what is expected to be the next hot YA read turned blockbuster- The Hunger Games. The US release this Friday the 23rd marks the first installment in the trilogy. Catch cast members Jennifer Lawrence (on David Letterman 3/20, Jimmy Fallon 3/21), Liam Hemsworth (on Ellen 3/23), Josh Hutcherson (on David Letterman 3/21), Elizabeth Banks (on Craig » Read More
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