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Octagon First Call

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About First Call

Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More

The Blog

Big Lead Sports: Charles Barkley Vs. Terry Bradshaw: Pro Athletes Line Up For Battle Over Waistland

In recent weeks, both Nutrisystem and Weight Watchers have signed new spokespeople to target the male demographic. Terry Bradshaw was recently announced as a new spokesperson for Nutrisystem, while Charles Barkley debuted ad spots on Christmas Day for Weight Watchers. We discussed the brand strategies of each with Big Lead Sports writer Barry Janoff.

You can read the full story HERE.

December 29, 2011 | Comments: 0

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