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AdWeek: Never Too Many Players on the Field

In today's AdWeek article "Never Too Many Players on the Field," author Anthony Crupi discusses the prevalence high-profile athletes in brand marketing. As he notes, athletes come with a wealth of visibility and establishment, but also a number of risks. I spoke with Crupi about the different categories and brands that athletes align themselves with and how marketers spend their money.

You can find my comments and the full article, HERE.

January 30, 2012 | Comments: 0

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