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Today, Jason Del Ray of AdAge wrote an article outlining the winners and losers of marketing and media in the NBA Lockout. Jason was nice enough to reach out for comment, and we shared insight on the players it affects. Namely, the players who are ingrained in the basketball world (D. Rose, Blake Griffin) versus those who are larger than the NBA and therefore are present in non-endemic deals (LeBron, D.Wade).
You can read the full article here.
Thanks again, Jason.
October 31, 2011 |
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