Twitter is more than typing 140 characters. It is an incredible resource to engage with targeted people and to read (and learn) what experts are sharing. We'll focus on these experts on a regular basis.
Quite candidly, we needed a section that has flexibility as not all of our posts will fit in the other buckets. This may be the dark horse section of the blog. Look for unique takes on current events and ideas here.
Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media campaigns, hospitality, corporate speaking, promotional sweepstakes and more. We challenge ourselves every step of the way to think cleverly, creatively and efficiently for our clients. We pride ourselves on being available 24/7, listening to all involved and turning problems into opportunities. I hope you enjoy our thinking.
What We Do
First Call is the celebrity acquisition and engagement arm of Octagon. We work closely with brands and celebrities alike. For brands, we determine the value of celebrities and negotiate favorable marketing partnerships for them. This includes celebrity strategy, negotiation, management & analysis, which are 24/7 responsibilities that we excel at.
How We Do It
Review Brand Identity & Program Goals
Define/prioritize program objectives
Understand brand attributes/identity
Determine timeline, program tactics
Create Campaign Criteria
Discuss celebrity value vs. budget
Identify initial talent list
Identify Appropriate Candidates
Conduct research, competitive analysis & due diligence
on talent candidates