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Last night NBC aired Betty White’s 90th Birthday: A Tribute to America’s Golden Girl, which featured Mary Tyler Moore, President Obama, Tina Fey and William Shatner, among others, wishing her the best. The special, followed by the new reality show Betty White’s Off Their Rockers (which features senior citizens plays pranks on young people), shows once again the power of Betty White.
We’ve written about her resurgent success before, and wanted to take a look back on her brand partnerships:
- In the 1950s, White appeared in television commercials for Richard Hudnut cosmetics.
- In the 1970s, she was a spokesperson for snack food Tastykakes:
- In 1982, Betty was back at it again - this time promoting Q-Tips.
- In 2010, White appeared in the infamous Snickers Super Bowl commercial which catapulted her back into the public eye and later that year promoted the Dorito’s Super Bowl Ad contest.
- In 2011, White released a new video for The Lifeline Program, a life insurance settelment program, also featuring singer Luciana:
- Also in 2011, the 90 year old partnered with AARP for their “Get Over It!” Campaign. She is also featured prominently on their website (with her own fan club too).
Additionally, White has inked two books and released a clothing line in collaboration with HoodieBuddie. She stars on the hit show Hot in Cleveland and has made guest appearances on everything from 30 Rock to The Middle. Fittingly, White recently came in first in a survey of retirees as the #1 role model amongst high profile senior citizens.
Even at 90, we don’t expect White to slow down. Her sharp sense of humor and lovable personality make her a brand favorite. Happy birthday, Betty!
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