Octagon First Call


About First Call

Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More

The Blog

Headlines, Trends and Deals from Around the Web: Jan 23-27


  • CoverGirl, Olay, Venus + Grammys = Grammy Glam Event: PRNewsWire
  • Erox + Adrianne Curry: PRNewsWire
  • Candies + Lea Michelle: PRNewsWire
  • LL Bean + National Parks to celebrate 100th birthday: MediaPost
  • Jeanette McCurdy, Nathan Kress + Ariana Grande + St. Jude Math-A-Thon sweepstakes: PRNewsWire
  • Country Financial + Trace Adkins: PRNewsWire
  • Kellie Pickler + Fresh Step cat litter: PRNewsWire
  • Rickie Fowler + Cobra Golf: PRNewsWire
  • DiGiorno + Jay Mohr: PRNewsWire

 Super Bowl:

  • Audi releases SB spot: PRNewsWire
  • More SB commercials released (Audi + ?): THR
  • Super Bowl parties to break records: MediaPost
  • What A-B has planned for SB: AdAge
  • Coca-Cola has two versions of SB ad: AdAge
  • KIA Super Bowl commercial feat: Adriana Lima, Motley Crue, Chuck Liddell: PRNewsWire
  • Interview: Why Animals Rock The Super Bowl: MediaPost
  • Super Bowl gets a social media command center: Mashable
  • Best Super Bowl ads ever via AdAge
  • Chevy SB commercial: social + global: MediaPost


  • Complete list of Oscar Nominations (#OscarNoms): THR
  • Meryl Streep to narrate 3D IMAX documentary To The Arctic: PRNewsWire


  • Kim Kardashian to appear on Lifetime’s Drop Dead Diva: PRNewsWire
  • FOX’s Touch strikes global deal with Unilever for marketing: AdAge



  • Obama’s rendition bumps Al Green’s ‘Lets Stay Together’ sales by 490%: THR
  • Ben Folds announces return of Ben Folds Five: Perez
  • Interview/article about Skrillex (DJ): NYTimes
  • Florence + The Machine releases Spring Tour Dates: PRNewsWire
  • Amy Winehouse’s dad announces plans for memorial concert: THR
  • All about Avicii: USAToday

 Marketing Biz: 

  • MillerCoors signs multiyear deal w/ NASCAR: MediaPost
  • Interesting read about McDonalds hashtag fiasco… might be interesting to share with clients: MediaPost
  • Gannett (USA Today parent) acquired Fantasy Sports Ventures including Big Lead Sports: MediaPost
  • Google Offers expands to 5 more cities: Mashable
  • Amazon weighs separate video streaming service to rival Netflix: THR
  • News Corp is teaming up with a Colombian TV station to develop new hispanic station: WSJ
  • General Mills ties into Star Wars 3D release: MediaPost
  • Macy’s unveils 9th “Go Red” (fight against heart disease) celebration: MediaPost
  • Starbucks to expand outlets serving beer/wine: MediaPost
  • Many products vie for product placement on Modern Family – few make it: AdAge
  • MetroPCS gets into sports: MediaPost
  • TWC launches iPhone app: MediaPost

 Interesting Reads:

  • Are you Learning as fast as the world is changing? HBR
  • Train your brain to focus: HBR
January 27, 2012 | Comments: 0

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