Octagon First Call

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About First Call

Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More

The Blog

CBS Shakes Up Late Night with Stephen Colbert

It’s official – Stephen Colbert is making the move to network late night. One week after David Letterman announced he will retire from The Late Show in 2015, CBS officially announced today that Stephen Colbert would take his place. The news adds to a milestone 2014 for Colbert, which thus far has included a Super Bowl spot, a much-discussed Twitter controversy, a hit animated film and a Grammy award for Best Spoken Word Album. 
 
Aside from exposing him to a more mainstream audience, Colbert’s new Late Show gig will also effectively serve to introduce America to the real Colbert, after playing a satirical character for 9 years on The Colbert Report. With a platform whose success hinges on the genuineness and public appeal of its host, it will be interesting to see how America responds to the new, real Stephen Colbert and if this new role will ultimately aid the longevity of Colbert’s personal brand.
 
As for the rest of the CBS late night lineup, Craig Ferguson, who follows Letterman with The Late Late Show was originally believed to be the top choice to take over The Late Show. Craig's current contract (which expires at the end of this year and has yet to be renewed) reportedly includes stipulation of a $5 million pay-out should he not be instated as Letterman’s replacement in the 11:30pm slot. With Colbert now confirmed in the spot and CBS facing immense competition from ABC and NBC for the younger demo in the wake of the era of “The Jimmies” (Fallon on NBC and Kimmel on ABC), it’s hard to say what the future holds for Ferguson and CBS late night programming.If Ferguson does ultimately leave the network, it will be interesting to see CBS’s strategy in revamping its late night lineup.  Here are two strategies we could see CBS possibly adopting to spice up their late night offering:
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April 10, 2014 | Comments: 0

This Week on Talk Shows: March 31st – April 4th

A major finale is upon us this week, and it’s sure to be legend – wait for it – DARY! How I Met Your Mother takes is final bow this Monday after an epic nine-season journey of storytelling. Following Barney (Neil Patrick Harris) and Robin’s (Cobie Smulders) wedding, audiences will finally see the moment Ted (Josh Radnor) meets the titular mother (Cristin Milioti) and will get a glimpse at all the characters’ stories in the years following the wedding. As loose ends are (hopefully) tied up (What's the mother’s name? Where did that pineapple come from? Will the kids finally get that bathroom break?), the series stars will take their final bows and begin to move on to new projects – a Broadway run for Harris, the release of Captain America 2 for Smulders and a new CBS comedy pilot for Hannigan.
 
How will it all end? Tune in to the hour-long series finale of How I Met Your Mother this Monday at 8pm on CBS. Check out this week’s talk show guests after the jump!
 
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March 30, 2014 | Comments: 0

Celebrity-Brand Deals Round Up: March 2014

Here’s the latest activity in the world of celebrity-brand endorsements:
 
HEALTH & BEAUTY
Mindy Kaling + Bliss Spa: InStyle
Kelly Rowland + Caress: Reuters
Anna Kendrick + Burt’s Bees: Twitter
Olivia Munn + Proactiv: E
Kate Upton + Bobbi Brown: Vogue
Maria Menounos, Mary Alice Stephenson + Suave: PR Newswire
Frank Vogel, Jay Wright + Dove: PR Newswire
Chris Paul, Stephen Curry + Kaiser Permanente: PR Week
Terry Crews + Old Spice: Ad Week
Lorde + MAC: THR
Gwyneth Paltrow + Restorsea: InStyle
Jadeveon Clowney, Eric Ebron, Aaron Murray + Gillette: Media Post
 
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Spotlight: Pharrell Williams

Since the release of “Blurred Lines” a year ago today, Pharrell has been at the forefront of pop culture and shows no signs of slowing down. As he celebrates the success of his second album, released earlier this month, we thought we’d take a look at the past year in Pharrell-mania.
 
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March 26, 2014 | Comments: 0

This Week on Talk Shows: March 24th – March 28th

While March Madness is still in full swing this week, networks are still rolling out exciting primetime programming. This week, one network welcomes a new series while another says goodbye to a fan favorite. Check out an overview below and be sure to catch this week’s talk show line up after the jump!
 
Surviving Jack, FOX premieres Thursday, March 27th at 9:30pm: FOX will premiere its latest comedy entry this Thursday. Surviving Jack follows ex-military man Jack Dunlevy as he transitions to life as a stay-at-home fulltime parent when his wife goes back to law school. Top-lined by Law & Order: SVU alumnus Christopher Meloni, the new series will see Meloni attempt to broaden his audience base by shedding his drama TV persona and showcase his comedy chops. If the series is able to stand out in an already-crowded comedy field, it could lead to new opportunities for its star cast.
 
Psych, USA Network series finale Wednesday, March 26th at 9pm: After 8 seasons, best friends and crime-solving partners Shawn and Gus will say goodbye to audiences in the series finale of the popular USA Network series. Starring James Roday and Dule Hill, the fan favorite offbeat crime comedy will bid farewell to the network and its dedicated fans in the aptly-titled series finale “The Break Up”.
 
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March 23, 2014 | Comments: 0
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