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Thanks again to Tim Nudd for the guest post opportunity. You can read the full article HERE, where we discuss the marketing winners (and loser) of Super Bowl XLVI.
SUPER MUSIC
There were a slew of familiar songs featured in ad spots during the Super Bowl. Anheuser-Busch tapped Kanye West’s “Runaway” and Avicii’s “Levels” for their first Bud Light Platinum commercials. Avicii was featured in the second spot, seen DJ-ing a party at a fancy loft. Chevy used the hit song “We are Young” by Fun featuring Janelle Monae as a soundtrack to their ad for the Chevy Sonic. The spot also included action sports and reality star Rob Dyrdek and pop-rock band OK GO. Budweiser used a mash-up of “She Sells Sancutary” by The Cult and “Good Feeling” by Flo Rida. Samsung channeled a karaoke bar by tapping the 2003 hit “I Believe in a Thing Called Love” by The Darkness for its celebrity filled spot with action sports star Paul Rodriguez, Victoria’s Secret model Miranda Kerr, NFL all-pro linebacker Brian Urlacher. Not only did LMFAO make an appearance during Madonna’s halftime performance, but their hit single “Sexy and I Know It” was featured in a new M&Ms spot debuting the new “Ms.Brown” M&Ms character.
Coming off of a sports-packed weekend, expect to see a great mix of mid-season premier actors (see Debra Messing for NBC's Smash on Today 2/6, and Live with Kelly 2/6) and highly buzzed stars (check out Kristen Bell's sloth obsession on Ellen last week and on Conan 2/6 and Chelsea Lately 2/10) this week on talk shows. In the music world, Dierks Bentley is making the rounds to promote his new album "Home" (catch him on Today 2/7 and David Letterman 2/8).
The full talk show listing is after the jump---
Head over to CNBC's Super Bowl Special Report section, where we wrote a guest post and shared what seven factors make a great celebrity marketer. Hint: On the field success does not equal off the field marketing fame.
You can read the full article HERE.
Thanks to Gloria McDonough-Taub for the opportunity!
Today, Dannon released a sneak peek of the Dannon Oikos yogurt commercial spot featuring John Stamos that will air during Super Bowl XLVI this Sunday. We are very happy to have been part of the process and wanted to share the video here:
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