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Coming off a season in which they shattered the record for cable reality show ratings, the Duck Dynasty gang continues to cash in on the exposure their relatively new-found fame has delivered. Their fourth season debuted earlier this Fall, and with a spike of 37% from their third, it captured an incredible 11.8 million viewers for its premiere (the old record of 10.6 million belonged to Jon & Kate). And based on the endorsements and sponsorships the gang has collected in the month or so since the finale, their popularity does not seem to be diminished. Here is a quick rundown of some of the opportunities that have come their way, and some unexpected places you can expect to see them as the Holiday season gets underway.
State Farm: The insurer State Farm recruited Si and Jase Robertson to help educate people about the safest ways to fry a turkey. If done incorrectly it can be extremely dangerous, and what better source for bird preparation is there than the guys from Duck Commander?
Under Armour: The guys have always been fond of the brand Under Armour on their show, but their appearance in a new commercial for the brand is a big step in their relationship. It also says a lot about the legitimacy of their brand and the “sport” of hunting when UA puts Willie Robertson in a commercial alongside famous athletes like Cam Newton, Lindsey Vonn, Jordan Spieth and Shani Davis. You can check out the commercial here.
Teleflora: The florist network is offering bouquets “hand-picked” by the leading couples from the show. The promotion starts on “Quack Friday” and is accompanied by a free digital download from the Robertson’s Christmas album “Duck the Halls.”
Clayton Homes: The modular home company Clayton Homes is using Phil, Kay and Si Robertson to help endorse their new line of products. Phil and Kay actually live in one of these models (called the Breadmaker) and Clayton is offering a look inside their home as part of their activation.
And this is not a traditional endorsement deal, but we would be remiss to not to mention the Duck Dynasty themed Chia Pet. The most recognizable trademark of the show are the wild beards that are sported by most of the primary characters. It’s a large part of their brand so it makes sense they would align themselves to another product that grows seemingly out of control.
November 26, 2013 |