Our team helps brands, their agencies and nonprofit organizations by assessing the business value of celebrities, negotiating smart partnerships and activating each program. We provide fast and accurate information and recommend talent based on many factors including their relevance, points of differentiation and cost. The results of our work are seen as television commercials, webisodes, publicity programs, YouTube posts, celebrity seeding, social media » Read More
Head over to CNBC's Super Bowl Special Report section, where we wrote a guest post and shared what seven factors make a great celebrity marketer. Hint: On the field success does not equal off the field marketing fame.
You can read the full article HERE.
Thanks to Gloria McDonough-Taub for the opportunity!
Today, Dannon released a sneak peek of the Dannon Oikos yogurt commercial spot featuring John Stamos that will air during Super Bowl XLVI this Sunday. We are very happy to have been part of the process and wanted to share the video here:
In today's AdWeek article "Never Too Many Players on the Field," author Anthony Crupi discusses the prevalence high-profile athletes in brand marketing. As he notes, athletes come with a wealth of visibility and establishment, but also a number of risks. I spoke with Crupi about the different categories and brands that athletes align themselves with and how marketers spend their money.
You can find my comments and the full article, HERE.
It's the week before the Super Bowl and while many football and celebrity personalities will be making their rounds on Radio Row for promotions and commentary (see Shannon Sharpe for KFC, Jay Mohr for DiGiorno, and more), big names will be making their rounds this week to promote their newest projects. The judges on NBC's The Voice are making the rounds to discuss the newest season premiering after Sunday's game. See Adam Levine on Today (2/3), Blake Shelton on Jay Leno (2/2), and the whole crew (Adam, Blake, Christina Aguilera, and Cee-Lo Green) on Ellen (2/3).
Check out the full talk show listings after the jump-
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